21 Days to a Big Idea: Summary Review & Takeaways

This is a summary review of 21 Days to a Big Idea containing key details about the book.

What is 21 Days to a Big Idea About?

In 21 Days to a Big Idea, the author takes readers through a disciplined creative process to create original and practical new business concepts.

ELEVATE
Free Resource: A step-by-step blueprint to realize your dreams

Here's what one of the prominent reviewers had to say about the book: "Greatness starts with an idea, but the chasm between ideas and truly great ideas is vast. This terrific, approachable book provides a simple and straightforward method for bending and torturing almost any idea until it succumbs to greatness." —Bob Dorf 👍

Who is the author of 21 Days to a Big Idea?

Bryan W. Mattimore is cofounder of the Growth Engine Company. He is also the inventor of the creativity training game, Bright Ideas.

Book Details

  • Print length: 156 pages
  • Genre: Business

What are the main summary points of 21 Days to a Big Idea?

Here are some key summary points from 21 Days to a Big Idea:

  • Takeaway 1: Brainstorming helps to conquer blocks to creativity. By getting our ideas onto paper and looking for connections that produce new ideas, we are tapping into our resourcefulness and discovering possible hidden talents and skills.
  • Takeaway 2: How many ideas should you come up with? 30 to 50 in a brainstorming session.
  • Takeaway 3: Ideas for businesses and projects are all around you. They are found in the everyday problems that you, I, and the wider world experience and haven`t found a solution too...yet.
  • Takeaway 4: You don't have to reinvent the wheel, though. Using existing technologies, you could improve on their current capacities by either combining them or enhancing their existing functions.
  • Takeaway 5: New ideas aren`t the domain of the right side of the brain. Combining the playful, childlike side of you with your rational, thinking mind can lead to big things, like invisible spray paint.
  • Takeaway 6: Still stuck for ideas? Try using `and`: Take any two words (nouns) and combine them with and. For instance, if you wanted to set up a cafe, `flowers` and `fish` wouldn't work, but, see where `coffee` and `pets` could take you!
  • Takeaway 7: You don't have to venture past your computer for ideas either. Online businesses conduct regular trend reports that spark your creativity. Once you find a trend, ask what, where, why, when, who, and how to find an outline of a potential product or service.
  • Takeaway 8: Another useful strategy to separate yourself from the pack is billboarding. First, find out how your product helps people (give it a catchy name as well!). Second, list all its benefits. And thirdly, choose the strongest point and make it the centre of a catchy slogan for your product.

21 Days to a Big Idea Chapters

Chapter 1: Creating the 21-Day Big Idea Program
Chapter 2: What I Learned from My 21-Day Experiment
Chapter 3: How This Program is Organized
Chapter 4: Section #1: Discovering Your Inventive Passion
Chapter 5: Section #2: Generating Ideas: Five Creative Thinking Strategies
Chapter 6: Section #3: Generating Ideas: Seven Creative Techniques
Chapter 7: Section #4: Choosing, Developing, and Creatively Selling Your Biggest Ideas
Chapter 8: Final Thoughts
Chapter 9: Connect with Diversion Books

* The editor of this summary review made every effort to maintain information accuracy, including any published quotes, chapters, or takeaways. If you're interested in furthering your personal growth, you may want to explore my list of favorite self-improvement books. These books, which have had a significant impact on my life, are carefully curated and come with summaries and key lessons.

Reading is Smart. Applying is Smarter:  Apply

Chief Editor

Tal Gur is an author, founder, and impact-driven entrepreneur at heart. After trading his daily grind for a life of his own daring design, he spent a decade pursuing 100 major life goals around the globe. His journey and most recent book, The Art of Fully Living, has led him to found Elevate Society.

 
Actualize Your Potential
Get my simplified process for realizing dreams (The exact process that enabled me to achieve 100 life goals in 10 years)
GET IT FREE:
Access my Start With WHY workbook for free, designed to guide you toward your purpose and the person you are meant to become
expert_advice
Align With Your Why
Elevate In Your Inbox
Get actionable insights, best practices, and wisdom you can apply — No hype, No fluff. Just practical ideas that might change your life.

Read The Art of Fully Living

There's no going back-once you embark on the journey you're meant to live, it's impossible to settle for anything less than your dreams.

Click here to learn more

Elevate Your Achievement

Learn a better and smarter approach to setting and achieving goals. It's not just about what you want to achieve, but who you must become in the process.

Click here to learn more
Take The Free Test
Discover your areas for growth in just 5 minutes. Take the FREE self-evaluation test and pinpoint where to focus your efforts

Uplevel Your Game

Explore The Roadmaps

Access a self-paced online roadmap that turns big goals into realities, complete with daily study guides, actionable steps, and proven practices from the world's best minds
Reclaim your freedom, escape 9-5, and live the life you were meant to live — A self-paced roadmap with daily study guides, actionable steps, and proven practices
Join The Accelerator
Join a 10-week, personalized immersion that will accelerate your goal-attainment, elevate you to your next level, and turn your big dreams into reality.
Learn More
✉Contact
Thanks for reading. It makes a difference. A portion of all proceeds from our endeavors supports entrepreneurs in the developing world. View Impact...