21 Days to a Big Idea: Summary Review & Takeaways
This is a summary review of 21 Days to a Big Idea containing key details about the book.
What is 21 Days to a Big Idea About?
In 21 Days to a Big Idea, the author takes readers through a disciplined creative process to create original and practical new business concepts.
Here’s what one of the prominent reviewers had to say about the book: “Greatness starts with an idea, but the chasm between ideas and truly great ideas is vast. This terrific, approachable book provides a simple and straightforward method for bending and torturing almost any idea until it succumbs to greatness.” —Bob Dorf 👍
Who is the author of 21 Days to a Big Idea?
Bryan W. Mattimore is cofounder of the Growth Engine Company. He is also the inventor of the creativity training game, Bright Ideas.
Book Details
- Print length: 156 pages
- Genre: Business
What are the main summary points of 21 Days to a Big Idea?
Here are some key summary points from 21 Days to a Big Idea:
- Takeaway 1: Brainstorming helps to conquer blocks to creativity. By getting our ideas onto paper and looking for connections that produce new ideas, we are tapping into our resourcefulness and discovering possible hidden talents and skills.
- Takeaway 2: How many ideas should you come up with? 30 to 50 in a brainstorming session.
- Takeaway 3: Ideas for businesses and projects are all around you. They are found in the everyday problems that you, I, and the wider world experience and haven`t found a solution too…yet.
- Takeaway 4: You don’t have to reinvent the wheel, though. Using existing technologies, you could improve on their current capacities by either combining them or enhancing their existing functions.
- Takeaway 5: New ideas aren`t the domain of the right side of the brain. Combining the playful, childlike side of you with your rational, thinking mind can lead to big things, like invisible spray paint.
- Takeaway 6: Still stuck for ideas? Try using `and`: Take any two words (nouns) and combine them with and. For instance, if you wanted to set up a cafe, `flowers` and `fish` wouldn’t work, but, see where `coffee` and `pets` could take you!
- Takeaway 7: You don’t have to venture past your computer for ideas either. Online businesses conduct regular trend reports that spark your creativity. Once you find a trend, ask what, where, why, when, who, and how to find an outline of a potential product or service.
- Takeaway 8: Another useful strategy to separate yourself from the pack is billboarding. First, find out how your product helps people (give it a catchy name as well!). Second, list all its benefits. And thirdly, choose the strongest point and make it the centre of a catchy slogan for your product.
21 Days to a Big Idea Chapters
Chapter 1: Creating the 21-Day Big Idea Program
Chapter 2: What I Learned from My 21-Day Experiment
Chapter 3: How This Program is Organized
Chapter 4: Section #1: Discovering Your Inventive Passion
Chapter 5: Section #2: Generating Ideas: Five Creative Thinking Strategies
Chapter 6: Section #3: Generating Ideas: Seven Creative Techniques
Chapter 7: Section #4: Choosing, Developing, and Creatively Selling Your Biggest Ideas
Chapter 8: Final Thoughts
Chapter 9: Connect with Diversion Books
* The editor of this summary review made every effort to maintain information accuracy, including any published quotes, chapters, or takeaways. If you’re interested in furthering your personal growth, you may want to explore my list of favorite self-improvement books. These books, which have had a significant impact on my life, are carefully curated and come with summaries and key lessons.
Chief Editor
Tal Gur is an impact-driven creator at heart. After trading his daily grind for a life of his own design, he spent a decade pursuing 100 life goals around the globe. Tal's journey and recent book, The Art of Fully Living, inspired him to found Elevate Society.
