Content Rules: Summary Review
This is a summary review of Content Rules containing key details about the book.
What is Content Rules About?
"Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and more) That Engage Customers and Ignite Your Business" is a book written by Ann Handley and C.C. Chapman. The book provides guidance and strategies for creating effective and engaging content across various formats, such as blogs, podcasts, videos, e-books, webinars and more.
Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base.
Summary Points & Takeaways from Content Rules
Some key summary points and takeaways from the book includes:
* The importance of creating high-quality, engaging content that is relevant to the target audience and helps to build a relationship with them.
* The need to create a content strategy and calendar that aligns with business goals and objectives and takes into account the target audience and their needs.
* The importance of storytelling and building a relationship with the audience, and the need to create a consistent brand voice and image.
* The importance of using different channels to distribute and promote content and the impact of technology and social media on content marketing.
* The need to create a variety of types of content such as blog posts, videos, podcasts, e-books, webinars, etc. to reach different types of audiences and to cover different topics.
* The importance of measuring and analyzing the results of content marketing efforts, and using this data to improve the content and strategy.
* The need to create a customer-centric approach to content marketing, focusing on the needs of the customer throughout the entire process.
* The importance of creating a content that is visually appealing and easy to consume, and the use of storytelling and emotional appeals.
* The importance of collaboration and co-creation with customers, employees, and other stakeholders to create valuable and authentic content.
* It's important to note that the book also provides practical tips and examples of how to create and implement effective content marketing campaigns, and how to measure and analyze the results, which can help business owners, marketers, and content creators to have a better understanding of the field and the best practices to follow.
Who is the author of Content Rules?
Ann Handley is the Chief Content Officer of MarketingProfs, a training and education company with the largest community of marketers in its category, and co-founded ClickZ.com.
C.C. Chapman is a media creator, entrepreneur, keynote speaker, and online marketing consultant. He is the founder of DigitalDads.com and the host of PassionHit.tv. For more information, please visit cc-chapman.com.
Book Details
- Print length: 282 pages
- Genre: Business, Nonfiction, Writing
Content Rules Chapters
Chapter 1 :The Case for Content
Chapter 2:The Content Rules
Chapter 3:Insight Inspires Originality: Who Do You Want to Attract?
Chapter 4:Who Are You?
Chapter 5:Reimagine; Don't Recycle: Anatomy of a Content Circle of Life
Chapter 6:Share or Solve; Don't Shill
Chapter 7:Stoke the Campfire
Chapter 8:Create Wings and Roots
Chapter 9:The Care and Feeding of Fans
Chapter 10:Attention B2B Companies: This Is the Chapter You Are Looking For
Chapter 11:A Blog as a Hub of Your Online Content
Chapter 12:If Webinars Are Awesome Marketing Tools, Why Do Most of Them Suck?
Chapter 13:What's the Difference between an Ebook and a White Paper? (And When Should You Use Them?)
Chapter 14:The Single Biggest Secret to Creating a Compelling Customer Success Story
Chapter 15:From Dumpy to Sexy An FAQs Makeover
Chapter 16:Video: Show Me a Story
Chapter 17:odcasting: Is This Thing On?
Chapter 18:Photographs: The Power of Pictures
Chapter 19:Reynolds Golf Academy: Greensboro, Georgia
Chapter 20:The Cool Beans Group: Greensboro, North Carolina
Chapter 21:U.S. Army: Fort Knox, Kentucky; Fort Monroe, Virginia
Chapter 22:AskPatty.com, Inc.: Thousand Oaks, California
Chapter 23:Kadient: Lowell, Massachusetts
Chapter 24:HubSpot: Cambridge, Massachusetts
Chapter 25:Kodak: Rochester, New York
Chapter 26:Boeing Company: Chicago, Illinois
Chapter 27:Indium Corporation: Clinton, New York
Chapter 28:PinkStinks: London, England
Chapter 29:This Isn't Goodbye, and a Gift for You
What is a good quote from Content Rules?
Top Quote: “Your awesome site isn’t awesome. Getting your stories into the hands of the people who need them is awesome.” (Meaning) - Content Rules Quotes, Ann Handley & C.C. Chapman
* The editor of this summary review made every effort to maintain information accuracy, including any published quotes, chapters, or takeaways. If you're interested in furthering your personal growth, you may want to explore my list of favorite self-improvement books. These books, which have had a significant impact on my life, are carefully curated and come with summaries and key lessons.
Chief Editor
Tal Gur is an author, founder, and impact-driven entrepreneur at heart. After trading his daily grind for a life of his own daring design, he spent a decade pursuing 100 major life goals around the globe. His journey and most recent book, The Art of Fully Living, has led him to found Elevate Society.
