Conversations That Sell: Summary Review
This is a summary review of Conversations That Sell containing key details about the book.
What is Conversations That Sell About?
"Conversations That Sell: The Scripts, Tools, and Techniques You Need to Get More Customers and Close More Sales" is a book written by Leanne Hoagland-Smith. It provides guidance and strategies for sales professionals on how to effectively communicate with potential customers and close more sales. The book focuses on the art of conversation, teaching how to build rapport, identify needs, and overcome objections to close more sales.
Conversations That Sell shares Bleeke's five-step sales system designed to help salespeople in all industries increase their short- and long-term success. Packed with valuable tools and shrewd real-world examples, this book provides insight into Bleeke's driven, determined approach to buyer conversations and shows readers how to identify sales opportunities, address buyer needs, work through objections, and keep the focus of every conversation where it belongs--on the buyer.
Summary Points & Takeaways from Conversations That Sell
Some key summary points and takeaways from the book includes:
* The importance of building rapport and trust with potential customers to create a positive and effective sales conversation.
* Techniques for identifying and addressing customer needs, and strategies for overcoming objections and closing more sales.
* The use of scripts and tools to improve sales conversations, and best practices for using technology, such as social media, to engage with potential customers.
* The need to be flexible and adaptable to different situations and customer personalities.
* The importance of active listening and empathy in creating effective sales conversations.
* The importance of building a relationship with the customer and the role of follow-up in closing more sales.
* The need to be prepared, knowledgeable and confident during a sales conversation.
* The importance of understanding the customer's pain points, and the ability to provide solutions that will address those pain points.
* The importance of understanding the customer's buying process, and the ability to navigate it effectively.
* The importance of using storytelling and emotional appeals in sales conversation, to connect with the customer on a deeper level and help them to see the value of your product or service.
Who is the author of Conversations That Sell?
NANCY BLEEKE is president of Sales Pro Insider, a training and consulting firm specializing in sales effectiveness. Her clients include Motorola, CVS-Caremark, Celestica, MassMutual, and Rexnord.
Book Details
- Print length: 240 pages
- Genre: Business
Conversations That Sell Chapters
Chapter 1 :The Importance of You in Selling: Being a Real Part of the Solution
Chapter 2:Collaborative Selling: Where Every Conversation Matters and Everyone Wins
Chapter 3:Systematized Success: Make Every Conversation Count
Chapter 4:Tribal Types: Work and Sell with Buyers the Way They Want to Be Worked With
Chapter 5:Wait: The Conversation Starts with You
Chapter 6:Initiate: Win Them at Hello with a Purposeful Start
Chapter 7:Investigate: Investigation or Interrogation?
Chapter 8: Facilitate, Part I: Create Collaborative Solution Presentations Focused on the Buyer
Chapter 9:Facilitate, Part II: Work Through Objections
Chapter 10:Then Consolidate: Close Every Conversation with Purpose
Chapter 11:Will You or Won’t You Succeed? It’s Your Choice
Chapter 12:The Tools of the Trade: What’s in Your Toolbox?
What is a good quote from Conversations That Sell?
Top Quote: “No matter what you are doing, a system gives you consistency, reliability, repeatability, and confidence in the outcome.” (Meaning) - Conversations That Sell Quotes, Nancy Bleeke
What do critics say?
Here's what one of the prominent reviewers had to say about the book: "Become the sales person you never thought you’d be with Conversations That Sell." — Small Business Trends
Chapter 13:Now What? Action Time!
* The editor of this summary review made every effort to maintain information accuracy, including any published quotes, chapters, or takeaways. If you're interested in enhancing your personal growth, I suggest checking out my list of favorite self-development books. These books have been instrumental in my own personal development and I'm confident they can help you too.
Chief Editor
Tal Gur is an author, founder, and impact-driven entrepreneur at heart. After trading his daily grind for a life of his own daring design, he spent a decade pursuing 100 major life goals around the globe. His journey and most recent book, The Art of Fully Living, has led him to found Elevate Society.
