Never Lose A Customer Again: Summary Review
This is a summary review of Never Lose A Customer Again containing key details about the book.
What is Never Lose A Customer Again About?
"Never Lose a Customer Again" provides strategies for improving customer relationships and retaining customers for long-term business success.
In Never Lose a Customer Again, Coleman offers a philosophy and methodology for dramatically increasing customer retention and as a result, the bottom line. He identifies eight distinct emotional phases customers go through in the 100 days following a purchase. From an impulse buy at Starbucks to the thoughtful purchase of a first house, all customers have the potential to experience the eight phases of the customer journey. If you can understand and anticipate the customers' emotions, you can apply a myriad of tools and techniques -- in-person, email, phone, mail, video, and presents -- to cement a long and valuable relationship.
Summary Points & Takeaways from Never Lose A Customer Again
Some key summary points and takeaways from the book include:
* "Never Lose a Customer Again" focuses on customer retention and loyalty.
* The author argues that retaining existing customers is more cost-effective and profitable than acquiring new ones.
* The book covers key concepts in customer retention, such as customer experience, customer service, and customer feedback.
* It provides practical tips and strategies for improving customer satisfaction and building long-term relationships.
* The author emphasizes the importance of listening to and responding to customer feedback.
* The book highlights the role of technology and data analytics in tracking and improving customer retention.
* It discusses the importance of company culture and employee training in delivering exceptional customer experiences.
* The author argues that by focusing on customer retention, companies can increase customer loyalty, repeat business, and profitability.
Who is the author of Never Lose A Customer Again?
Joey Coleman is the Chief Experience Composer at Design Symphony, a customer experience branding firm that specializes in creating unique, attention-grabbing customer experiences.
Book Details
- Print length: 368 pages
- Genre: Business, Nonfiction
What do critics say?
Here's what one of the prominent reviewers had to say about the book: ““Joey offers a balanced approach for forming incredible customer relationships without sacrificing the bottom line. Never Lose A Customer Again is the best (and most useful) book I've read in years.” — Michael Port, New York Times and Wall Street Journal bestselling author of Steal the Show
* The editor of this summary review made every effort to maintain information accuracy, including any published quotes, chapters, or takeaways. If you're interested in furthering your personal growth, you may want to explore my list of favorite self-improvement books. These books, which have had a significant impact on my life, are carefully curated and come with summaries and key lessons.
Chief Editor
Tal Gur is an author, founder, and impact-driven entrepreneur at heart. After trading his daily grind for a life of his own daring design, he spent a decade pursuing 100 major life goals around the globe. His journey and most recent book, The Art of Fully Living, has led him to found Elevate Society.
