Non-Obvious: Summary Review

This is a summary review of Non-Obvious containing key details about the book.

What is Non-Obvious About?

"Non-Obvious" is a book by Rohit Bhargava that focuses on how to identify and predict important trends before they become mainstream. The book offers a framework for how to look at the world in a new way and identify patterns and trends that others might miss.

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Non-Obvious is a book that will show you how to think differently, curate your ideas and get better at predicting what will be important tomorrow based on learning to better observe patterns in the world today. The author wrote that he was not a speed reader, but he was a speed understander. If you want to improve your business or your career by seeing those things that others miss, and becoming a speed understander for yourself, this book can help you get there.

Summary Points & Takeaways from Non-Obvious

Some key summary points and takeaways from the book include:

* The non-obvious approach: The book outlines a five-step process for identifying non-obvious trends, including understanding what is happening in the world, connecting the dots between different trends, looking for patterns, filtering out the noise, and validating your insights.

* The importance of diversity: Bhargava stresses the importance of seeking out diverse perspectives and sources of information when looking for non-obvious trends. By embracing diversity, you can challenge your own assumptions and gain new insights.

* The power of storytelling: Effective storytelling is key to making non-obvious trends accessible and meaningful to others. By using storytelling to illustrate your insights, you can engage your audience and help them see the world in a new way.

* Embracing ambiguity: Non-obvious trends are often ambiguous and difficult to define, but that is what makes them so powerful. By embracing ambiguity, you can stay ahead of the curve and identify trends before they become mainstream.

* The role of intuition: Bhargava argues that intuition is an important tool for identifying non-obvious trends. By trusting your instincts and going with your gut, you can identify patterns and connections that others might miss.

* The importance of persistence: Identifying non-obvious trends often requires persistence and a willingness to keep exploring and learning. By staying curious and committed, you can continue to identify new and valuable insights.

Who is the author of Non-Obvious?

Rohit Bhargava is the founder of the Non-Obvious Company and entrepreneur having started three successful companies. He is widely considered one of the most entertaining and original thinkers and speakers on marketing disruption and innovation in the world.

Book details

  • Print length: 252 pages
  • Genre: Parenting, Nonfiction, Psychology

What are the chapters in Non-Obvious?

Chapter 1 The Norwegian Billionaire: Why Most Trend Predictions Are Spectacularly Useless
Chapter 2 The Curator's Mindset: Learning the 5 Essential Habits of Trend Curators
Chapter 3 The Haystack Method: How to Curate Trends for Fun and Profit 37
Chapter 4 Strategic Spectacle
Chapter 5 Muddled Masculinity
Chapter 6 Side Quirks
Chapter 7 Artificial Influence
Chapter 8 RetroTrust
Chapter 9 B2Beyond Marketing
Chapter 10 Fad Fatigue
Chapter 11 Extreme Uncluttering
Chapter 12 Deliberate Downgrading
Chapter 13 Enterprise Empathy
Chapter 14 Innovation Envy
Chapter 15 Robot Renaissance
Chapter 16 Good Speed
Chapter 17 Overwealthy
Chapter 18 Passive Loyalty
Chapter 19 Intersection Thinking: How to Apply Trends to Your Business
Chapter 20 5 Books on Trends Worth Reading (and 15 Websites to Bookmark)
Chapter 21 Anti-Trends: The Flip Side of Trends

What is a good quote from Non-Obvious?

Top Quote: “Being elegant means developing your ability to describe a concept in a beautiful and simple way for easy understanding.” (Meaning) - Non-Obvious Quotes, Rohit Bhargava

What do critics say?

Here's what one of the prominent reviewers had to say about the book: "Insightful blend of visual thinking and business strategy." — Sunni Brown, author of Gamestorming

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* The editor of this summary review made every effort to maintain information accuracy, including any published quotes, chapters, or takeaways. If you want to enhance your personal growth, I recommend checking out my list of favorite personal growth books. These books have played a significant role in my life, and each one includes a summary and takeaways to help you apply the concepts.

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Chief Editor

Tal Gur is an author, founder, and impact-driven entrepreneur at heart. After trading his daily grind for a life of his own daring design, he spent a decade pursuing 100 major life goals around the globe. His journey and most recent book, The Art of Fully Living, has led him to found Elevate Society.

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