Pour Your Heart Into It: Summary Review

This is a summary review of Pour Your Heart Into It containing key details about the book.

What is Pour Your Heart Into It About?

Pour Your Heart Into It illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience.

The success of Starbucks Coffee Company is one of the most amazing business stories in decades. What started as a single store on Seattle's waterfront has grown into the largest coffee chain on the planet. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee satisfaction.

Who is the author of Pour Your Heart Into It?

Howard D. Schultz is an American businessman and author, who is currently the chief executive officer of the Starbucks Coffee Company. He served as both chairman and CEO of Starbucks from 1986 to 2000, and then again from 2008 to 2017.

Dori Jones Yang is an American author and journalist specializing in topics related to China. Author of a wide variety of books for different audiences, she loves to explore different countries, explain complex issues in understandable language, and make history come alive.

What are good quotes from Pour Your Heart Into It?

“In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.”

“Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.”

“One of the fundamental aspects of leadership, I realized more and more, is the ability to instill confidence in others when you yourself are feeling insecure”

“People want guidance, not rhetoric. They need to know what the plan of action is, and how it will be implemented. They want to be given responsibility to help solve the problem and authority to act on it.”

“If you examine a butterfly according to the laws of aerodynamics, it shouldn't be able to fly. But the butterfly doesn't know that, so it flies”

“Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does...”

“Remember: You'll be left with an empty feeling if you hit the finish line alone. When you run a race as a team, though, you'll discover that much of the reward comes from hitting the tape together. You want to be surrounded not just by cheering onlookers but by a crowd of winners, celebrating as one.”

“To stay vigorous, a company needs to provide a stimulating and challenging environment for all these types: the dreamer, the entrepreneur, the professional manager, and the leader. If it doesn't, it risks becoming yet another mediocre corporation.”

“Early on I realized that I had to hire people smarter and ore qualified than I was in a number of different fields, and I had to let go of a lot of decision-making. I can't tell you how hard that is. But if you've imprinted your values on the people around you, you can dare to trust them to make the right moves.”

“There's a metaphor Vincent Eades likes to use: "If you examine a butterfly according to the laws of aerodynamics, it shouldn't be able to fly. But the butterfly doesn't know that, so it flies.”

“Whatever you can do, or dream you can, . . . begin it. Boldness has genius, power and magic in it. —GOETHE”

“To be an enduring, great company, you have to build a mechanism for preventing or solving problems that will long outlast any one individual leader.”

― Howard Schultz and Dori Jones Yang, Pour Your Heart Into It

Book details

  • Print length: 351 Pages
  • Genre: Business, Nonfiction, Biography

What are the chapters in Pour Your Heart Into It?

Chapter 1: Imagination, Dreams, and Humble Origins
Chapter 2: A Strong Legacy Makes You Sustainable for the Future
Chapter 3: To Italians, Espresso Is Like an Aria
Chapter 4: "Luck Is the Residue of Design"
Chapter 5: "Naysayers Never Built a Great Enterprise
Chapter 6: The Imprinting of the Company's Values
Chapter 7: Act Your Dreams with Open Eyes
Chapter 8: If It Captures Your Imagination, It Will Captivate Others
Chapter 9: People Are Not a Line Item
Chapter 10: A Hundred-Storey Building First Needs a Strong Foundation
Chapter 11: Don't Be Threatened by People Smarter Than You
Chapter 12: The Value of Dogmatism and Flexibility
Chapter 13: Wall Street Measure a Company's Price, Not Its Value
Chapter 14: As Long As You're Reinventing, How About Reinventing Yourself?
Chapter 15: Don't Let the Entrpereneur Get in the Way of the Enterprising Spirit
Chapter 16: Seek to Renew Yourself Even When You're Hitting Home Runs
Chapter 17: Crisis of Prices, Crisis of Values
Chapter 18: The Best Way to Build a Brand Is One Person at a Time
Chapter 19: Twenty Million New Customers Are Worth Taking a Risk For
Chapter 20: You Can Grow Big and Stay Small
Chapter 21: How Socially Responsible Can a Company Be?
Chapter 22: How Not to Be a Cookie-Cutter Chain
Chapter 23: When They Tell You to Focus, Don't Get Myopic
Chapter 24: Lead with Your Heart

What do critics say?

Here's what one of the prominent reviewers had to say about the book: "For entrepreneurs, managers, and fans of Starbucks coffee, Pour Your Heart Into It is the definitive chronicle of how a curling-edge company built a worldwide reputation through retail by leading with its heart." — Business Times

* The summary points above have been concluded from the book and other public sources. The editor of this summary review made every effort to maintain information accuracy, including any published quotes, chapters, or takeaways

Chief Editor

Tal Gur is an author, founder, and impact-driven entrepreneur at heart. After trading his daily grind for a life of his own daring design, he spent a decade pursuing 100 major life goals around the globe. His journey and most recent book, The Art of Fully Living, has led him to found Elevate Society.

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