Sonic Boom: Summary Review
This is a summary review of Sonic Boom containing key details about the book.
What is Sonic Boom About?
"Sonic Boom" is a book that explores the transformative power of sound and its impact on our daily lives and culture.
The Sonic Boom draws surprising insights from real world examples: the way Disney parks score every second of their guests' experience; how Chili's restaurants uses lessons from evolutionary psychology to sell tons of sizzling fajitas, how the sound of a special edition Mustang's engine is designed to make drivers feel like action-movie heroes. Sure to appeal to fans of Made to Stick and This Is Your Brain on Music, The Sonic Boom offers readers a powerful new vocabulary for sharing impactful messages with sound.
Summary Points & Takeaways from Sonic Boom
Some key summary points and takeaways from the book include:
* Sound has a significant impact on our emotions and memories, making it a powerful tool in branding and marketing.
* Companies can create brand soundscapes that help to differentiate themselves from competitors and establish a unique identity.
* The use of sound in marketing and branding can also help companies to create a stronger emotional connection with consumers.
* Companies need to consider the entire customer experience when creating their brand soundscape, including the sounds associated with their products, customer service, and advertising.
* The use of sound in marketing and branding is becoming increasingly important as consumers become more focused on sensory experiences.
* Companies need to be mindful of the potential negative effects of sound, such as annoyance or distraction, and ensure that their brand soundscapes are designed in a way that enhances the customer experience.
Who is the author of Sonic Boom?
JOEL BECKERMAN is an award-winning composer and producer for television. He is the founder of Man Made Music, a company specializing in sonic branding. Fast Company named him one of their "Most Creative People in Business" and Man Made Music one of their "Most Innovative Companies" in music.
TYLER GRAY is editorial director for Edelman in the New York City office. He was previously editorial director for Fast Company and is the author of The Hit Charade.
Book Details
- Print length: 208 pages
- Genre: Nonfiction, Music, Psychology
Sonic Boom Chapters
Chapter 1 :Song Cycle
Chapter 2:Welcome to the Chalet
Chapter 3:Warner Bros. Records: Terribly Sophisticated Songs
Chapter 4:Reprise Records: Newer, Happier, Emancipated
Chapter 5:Warner/Reprise: A Quite Unlosable Game
Chapter 6:Christmas and New Year's and Your Birthday All Together
Chapter 7:Once You Get Used to it, His Voice is Really Something
Chapter 8:How Can We Break The Rules Today?
Chapter 9:The Gold Dust Twins
Chapter 10:The Rock Morality
Chapter 11:It Ain't Nothin' But a Warner Bros. Party
Chapter 12:Fuck the Bunny
Chapter 13:The Name of the Game is Performance
Chapter 14:Just Go Do
Chapter 15:Coming for the Cowboys
Chapter 16:Losing My Religion
What do critics say?
Here's what one of the prominent reviewers had to say about the book: "Thanks to such entertaining asides and Beckerman’s enthusiastic conviction that sound matters more than anything, readers of The Sonic Boom might suddenly find they’re hearing things they had never noticed before." — Washington Independent Review of Books
* The editor of this summary review made every effort to maintain information accuracy, including any published quotes, chapters, or takeaways. If you're interested in furthering your personal development, I invite you to check out my list of favorite personal development books page. On this page, you'll find a curated list of books that have personally impacted my life, each with a summary and key lessons.
Chief Editor
Tal Gur is an author, founder, and impact-driven entrepreneur at heart. After trading his daily grind for a life of his own daring design, he spent a decade pursuing 100 major life goals around the globe. His journey and most recent book, The Art of Fully Living, has led him to found Elevate Society.
