This is a summary review of Startup Growth Engines containing key details about the book.
What is Startup Growth Engines About?
Startup Growth Engines is a book of case studies on how today's most successful startups unlock extraordinary growth. This book is packed with the most in-depth case studies on exactly what strategies these companies used to unlock massive growth. Each case study shows you the specific strategies (we call them "growth engines") that these companies used to grow, both in the early stages and later in their development. From the growth hacks they used, to the unique growth playbooks they employed, you won't find a more detailed look at how startups achieve growth than through these case studies.
Who is the author of Startup Growth Engines?
Sean Ellis is the author of several novels. He is a veteran of Operation Enduring Freedom, and has a Bachelor of Science degree in Natural Resources Policy from Oregon State University.
Morgan Brown is a growth product manager at Facebook and a startup marketing veteran with more than 15 years helping early stage companies find traction and breakout growth. With his MBA from the startup school of hard knocks, and a passion for uncovering what makes some companies grow and others fizzle, Morgan puts his expertise in digital marketing to work for businesses of all kinds.
What are good quotes from Startup Growth Engines?
“In the past underwhelming products could survive and thrive merely on distribution alone. A bad product, backed by a large television campaign and retail distribution, could find growth and profits for the company, regardless of quality. This is no longer the case. Today, mediocre products can still be launched in this way, but their longevity and returns quickly crash as word of mouth spreads and demand dries up faster than ever before.”
“go viral. We just happened to combine our skills,”
“If you take the lowest common denominator approach using cross platform stuff, you by definition create something that’s average.”
“In just two short years, the Chicago-based startup Belly Card (commonly known as Belly) has helped thousands of small and medium sized businesses overcome customer retention problems through their novel and easy-to-use customer loyalty platform. Their solution is now used by over 5,000 merchants across 46 states, helping them reach well over a million customers.”
“Growth is not just a concern of sales and marketing, but of product, engineering and support too. It is this organization-wide commitment to growth that ultimately sets these companies apart.”
“Belly went against the trend of flash sales to create a more sustainable business model for their small business customer. They developed an affordable subscription-based product that helped these merchants cultivate longer, more meaningful, and more profitable relationships with existing customers—turning them into loyal shoppers who produce a sustainable and more valuable customer base.”
“Growth came from product innovations, unique acquisition channels that their competition hadn’t considered, and rigorous optimization driven by analytics and a deep understanding of their customers.”
“Because Belly hits four important psychological rewards (discovery of something new, achievement through points, status through loyalty, and monetary benefits) the app creates a powerful driver of sharing and adoption.”
“Uber has taken what could be seen as a massive business hurdle—litigation—and turned it into an asset that drives growth.”
“By combining an elegant integrated payments system with a distinctive conversation-triggering piece of hardware, Square has disrupted the credit card payments establishment while making credit card processing more accessible to small businesses everywhere.”
“By reimagining what it meant to take credit card payments, Square was able to catalyze word of mouth while unlocking untapped markets for new customers.”
“Growth hacking is not anti-marketing, it is the evolution of marketing, it is pro-growth.”
- Print length: 166 Pages
- Genre: Business, Entrepreneurship, Nonfiction
What are the chapters in Startup Growth Engines?
Chapter 1: Learn How Companies Grow
Chapter 2: Yelp's Five-Star Growth Engine
Chapter 3: Cracking the Code to GitHub's Growth
Chapter 4: Upworthy - What Happens When a Growth Hacker Launches a Media Company
Chapter 5: HubSpot - How to Grow a Billion Dollar B2B Growth Engine
Chapter 6: Evernote - The $0 Groth Engine
Chapter 7: Snapchat - How Did Snapchat Reach a Rumored $3.5B Valuation?
Chapter 8: Uber- What's Fueling Uber's Growth Engine?
Chapter 9: Belly-How to Grow a Network Effects Startup, Lessons from Belly Card
Chapter 10: Square - How Did Square Grow So Quickly?
Chapter 11: LinkedIn's Growth Engine: The Never Ending Viral Loop
Chapter 12: Unlocking Growth
Chapter 13: GrowthHackers.com
* The summary points above have been concluded from the book and other public sources. The editor of this summary review made every effort to maintain information accuracy, including any published quotes, chapters, or takeaways
Tal Gur is an author, founder, and impact-driven entrepreneur at heart. After trading his daily grind for a life of his own daring design, he spent a decade pursuing 100 major life goals around the globe. His journey and most recent book, The Art of Fully Living, has led him to found Elevate Society.