The Referral Engine: Summary Review

This is a summary review of The Referral Engine containing key details about the book.

What is The Referral Engine About?

The Referral Engine is about the author's valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company.

Who is the author of The Referral Engine?

John Jantsch is an author, speaker, and marketing consultant who specializes in assisting small businesses. He is the author of Duct Tape Marketing, The Referral Engine, and The Commitment Engine.

How long is The Referral Engine?

  • Print length: 256 pages

What genre is The Referral Engine?

Business, Nonfiction, Entrepreneurship

What are good quotes from The Referral Engine?

“The only worthwhile idea is the one on which you take action.”

“The only worthwhile idea is the one on which you take action.”

― John Jantsch, The Referral Engine
 

What are the chapters in The Referral Engine?

Chapter 1: The Realities of Referral
Chapter 2: The Qualities of Referral
Chapter 3: The Path of Referral
Chapter 4: The Referral System View
Chapter 5: Your Authentic Strategy
Chapter 6: Content as Marketing Driver
Chapter 7: Convergence Srategies
Chapter 8: Your Customer Network
Chapter 9: The Srategic Partner Network
Chapter 10: Ready to Receive
Chapter 11: Referral-specific Campaigns
Chapter 12: Snack-sized Suggestions
Chapter 13: Workshop

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Founder

Tal Gur is a location independent entrepreneur, author, and impact investor. After trading his daily grind for a life of his own daring design, he spent a decade pursuing 100 major life goals around the globe. His most recent book and bestseller, The Art of Fully Living - 1 Man, 10 Years, 100 Life Goals Around the World, has set the stage for his new mission: elevating society to its abundance potential.

 

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Founder

Tal Gur is a location independent entrepreneur, author, and impact investor. After trading his daily grind for a life of his own daring design, he spent a decade pursuing 100 major life goals around the globe. His most recent book and bestseller, The Art of Fully Living - 1 Man, 10 Years, 100 Life Goals Around the World, has set the stage for his new mission: elevating society to its abundance potential.

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