The Science of Why: Summary Review

This is a summary review of The Science of Why containing key details about The Science of Why.

What is The Science of Why About?

In The Science of Why, the author explains human motivation and provides ways that marketers can effectively reach the consumer. The book uses decades of psychology research and the author's own tool, the Forbes Matrix that identifies, organizes, and explains the nine core motivations.

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Who is the author of The Science of Why?

Dr. David Forbes founded Forbes Consulting over 20 years ago as a strategic market research consultancy dedicated to creating business advantage through deep psychological consumer insights.

Book details

  • Print length: 272 pages
  • Genre: Business, Nonfiction

What are the chapters in The Science of Why?

Chapter 1 The Rise of Marketing to Motivation
Chapter 2 The Motivational Matrix
Chapter 3 Introduction to the Intrapsychic Motives
Chapter 4 Security
Chapter 5 Identity
Chapter 6 Mastery
Chapter 7 Introduction to the Instrumental Motives
Chapter 8 Empowerment
Chapter 9 Engagement
Chapter 10 Achievement
Chapter 11 Introduction to the Interpersonal Motives
Chapter 12 Belonging
Chapter 13 Nurturance
Chapter 14 Esteem
Chapter 15 The Scholarship on Motivation
Chapter 16 Measuring Motivation The MindSight Method
Chapter 17 Epilogue and Predictions for a Motivationally Aware Planet

* The editor of this summary review made every effort to maintain information accuracy, including any published quotes, chapters, or takeaways. If you're interested in furthering your personal growth, you may want to explore my list of favorite self-improvement books. These books, which have had a significant impact on my life, are carefully curated and come with summaries and key lessons.

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Chief Editor

Tal Gur is an author, founder, and impact-driven entrepreneur at heart. After trading his daily grind for a life of his own daring design, he spent a decade pursuing 100 major life goals around the globe. His journey and most recent book, The Art of Fully Living, has led him to found Elevate Society.

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