To change a culture, the leaders have to change the messages people receive about what they must do to fit in. When people understand that there are new requirements for belonging, they adjust their behavior accordingly.

What's the meaning of this quote?

Quote Meaning: This quote highlights the influential role of leaders in shaping and transforming the culture of an organization or community. It suggests that in order to effect meaningful cultural change, leaders must actively and deliberately alter the messages and expectations that individuals receive regarding how they should behave in order to be accepted and valued.

The quote implies that culture is not a fixed or stagnant entity but rather a dynamic system that can be influenced by the beliefs, values, and behaviors promoted by leaders. By changing the messages and standards of what is considered desirable or necessary for inclusion and belonging, leaders can effectively shift the cultural norms and expectations.

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The quote emphasizes the importance of clear and consistent communication from leaders. When people receive new messages and understand that there are updated requirements for belonging, they are more likely to adjust their behavior to align with the evolving cultural expectations. By providing guidance, setting new standards, and demonstrating through their own actions, leaders can influence the collective behaviors and attitudes that shape the culture.

In essence, the quote suggests that leaders have the power to drive cultural change by actively promoting and reinforcing new behaviors, values, and expectations. By changing the messages people receive about fitting in, leaders can create an environment where individuals adapt their behavior accordingly, leading to a transformative shift in the culture of the organization or community.

Who said the quote?

The quote “To change a culture, the leaders have to change the messages people receive about what they must do to fit in. When people understand that there are new requirements for belonging, they adjust their behavior accordingly." was said in the book Conscious Business (Summary) by Fred Kofman. Fred Kofman is a leadership expert who focuses on creating conscious business practices that prioritize authenticity, empathy, and collaboration.

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* The editor of this interpretation made every effort to maintain information accuracy. This includes the source and any key ideas or meanings conveyed in it.

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Tal Gur is an author, founder, and impact-driven entrepreneur at heart. After trading his daily grind for a life of his own daring design, he spent a decade pursuing 100 major life goals around the globe. His journey and most recent book, The Art of Fully Living, has led him to found Elevate Society.

 
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