Trendology: Summary Review
This is a summary review of Trendology containing key details about the book.
What is Trendology About?
"Trendology" is a book that explores the science behind identifying and tracking trends in order to gain a competitive advantage in business.
In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.
Summary Points & Takeaways from Trendology
Some key summary points and takeaways from the book includes:
* Word-of-mouth marketing is more effective than traditional marketing: People are more likely to trust and act on recommendations from friends and family.
* The rise of social media has made word-of-mouth marketing even more powerful: Social media platforms provide opportunities for people to share their opinions and experiences with a large audience.
* The key to successful word-of-mouth marketing is to understand the triggers that drive people to talk: Companies need to understand what motivates people to share information with others and design their products, services and experiences accordingly.
* Word-of-mouth marketing can be measured: Companies can track the impact of their word-of-mouth marketing efforts by using tools such as customer surveys and online analytics.
* Companies need to build relationships with their customers: To be successful with word-of-mouth marketing, companies need to build strong relationships with their customers, which can be done by providing excellent customer service, developing a strong brand reputation and being responsive to customer feedback.
* Word-of-mouth marketing requires a long-term perspective: Companies need to be committed to word-of-mouth marketing for the long-term and focus on building sustainable relationships with their customers.
Who is the author of Trendology?
Chris Kerns has been at the forefront of digital data and insights for over a decade, defining digital strategy for some of the world's largest brands. He currently leads the Analytics & Research group at Spredfast, a social marketing platform that empowers enterprise organizations to connect with consumers in an increasingly social world.
Book Details
- Print length: 251 pages
- Genre: Business
Trendology Chapters
Chapter 1 :Relevance Is Trending Up
Chapter 2:Understanding Brands on Twitter
Chapter 3:RTM Perform ance for Big, Known Events
Chapter 4:RTM Performance for Unknown Events and Daily Trends
Chapter 5:Laying a Data-Driven Foundation for Real-Time
Chapter 6:Aiming for Real-Time Success
Chapter 7:The Data-Driven RTM Process
Chapter 8:The Future of RTM
What do critics say?
Here's what one of the prominent reviewers had to say about the book: "'Social data has quickly become a critical component of the best marketers' strategies. Chris does a fantastic job of breaking down the winners and losers to date and helps readers be more like the former!" — Mark Josephson, CEO, Bitly
* The editor of this summary review made every effort to maintain information accuracy, including any published quotes, chapters, or takeaways. If you want to enhance your personal growth, I recommend checking out my list of favorite personal growth books. These books have played a significant role in my life, and each one includes a summary and takeaways to help you apply the concepts.
Chief Editor
Tal Gur is an author, founder, and impact-driven entrepreneur at heart. After trading his daily grind for a life of his own daring design, he spent a decade pursuing 100 major life goals around the globe. His journey and most recent book, The Art of Fully Living, has led him to found Elevate Society.
