A World Gone Social: Summary Review
This is a summary review of A World Gone Social containing key details about the book.
What is A World Gone Social About?
"A World Gone Social: How Companies Must Adapt to Survive" is a book written by Ted Coiné and Mark Babbitt. The book is about the impact of social media on business and how companies must adapt to survive in this new social world. It argues that social media has fundamentally changed the way businesses operate and that companies must understand and embrace this change in order to succeed. The book covers how social media has changed the way customers interact with businesses, how it has affected the job market, and how companies can use social media to improve their bottom line. It also covers the importance of building a strong online reputation and how to use social media to create a loyal customer base.
What started out as an opportunity to link friends and to find out who’s dating who has since made a meteor-like impact on the business world, and its ongoing effects throughout every single aspect of doing business cannot be overestimated. The world as we know it has changed forever. And it’s not going back!A World Gone Social offers an eye-opening look at fundamental and powerful changes the social collaboration era has set in motion.
Summary Points & Takeaways from A World Gone Social
The main takeaway from the book is that social media has fundamentally changed the way businesses operate and that companies must understand and embrace this change in order to succeed. The book provides insights and practical advice on how to use social media to improve business operations and create a loyal customer base.
Key summary points and takeaways:
* The impact of social media on business: The book explains how social media has fundamentally changed the way businesses operate and that companies must understand and embrace this change in order to succeed. It covers how social media has changed the way customers interact with businesses, how it has affected the job market, and how companies can use social media to improve their bottom line.
* Building a strong online reputation: The book stresses the importance of building a strong online reputation and how it can help companies to attract and retain customers, build brand loyalty, and improve their bottom line.
* Creating a loyal customer base: The book provides insights and practical advice on how to use social media to create a loyal customer base. It covers strategies such as building a personal connection with customers, providing excellent customer service, and leveraging customer feedback to improve products and services.
* The role of leaders in social media: The book emphasizes the role of leaders in driving social media strategy within a company and how they can use social media to communicate with employees, customers and other stakeholders.
* Adapting to the new social world: The book encourages companies to adapt to the new social world and to take advantage of the opportunities it offers. It suggests that companies should be proactive in embracing social media, listening to customers and adapting to changing market conditions.
Who are the authors of A World Gone Social?
Mark Babbit is CEO and founder of YouTern, a social community for young careerists that Mashable calls a "Top 5 Online Community for Starting Your Career.
Ted Coine is a leadership expert, author, and speaker known for his work in the field of leadership and organizational development. He has co-authored books such as "A World Gone Social: How Companies Must Adapt to Survive" and "Humans@Work: The 8 Fundamental Shifts We Must Make to Thrive in the New Economy." Ted Coine is recognized for his insights on how businesses can adapt and thrive in the ever-changing landscape of the digital age, particularly by embracing social technologies and fostering a more human-centered approach to leadership and management.
Book Details
- Print length: 256 pages
- Genre: Business, Nonfiction, Technology
A World Gone Social Chapters
Chapter 1 :Welcome to the Social Age
Chapter 2:The Customer Holds All the Cards
Chapter 3:The Social Employee: Good, Bad, and Way Past Ugly
Chapter 4:The Evolution of Social Recruiting
Chapter 5:The Engagement Era
Chapter 6:It Takes a Community
Chapter 7:The Death of Large
Chapter 8:The New Black?
Chapter 9:The OPEN Challenge (Ordinary People, Extraordinary Network)
Chapter 10:The Social Leader: A Blue Unicorn?
Chapter 11:Building a World-Class Team for the Social Age
Chapter 12:In the Social Age, Customer Experience Comes First
Chapter 13:And Stop Calling Me “Social Media Marketing”!
Chapter 14:Investing in Social: Is What You See Real?
Chapter 15:The Future of Business in a World Gone Social
What is a good quote from A World Gone Social?
Top Quote: “Respect employees so they come to work every day feeling like the mature, responsible adults you deliberately hired.” (Meaning) - A World Gone Social Quotes, Ted Coiné and Mark Babbit
What do critics say?
Here's what one of the prominent reviewers had to say about the book: "This practical and engaging book is a must-read for all business owners and entrepreneurs….of interest to anyone who wants to know more about how social media is driving change…” — Library Journal
* The editor of this summary review made every effort to maintain information accuracy, including any published quotes, chapters, or takeaways. If you're interested in furthering your personal growth, you may want to explore my list of favorite self-improvement books. These books, which have had a significant impact on my life, are carefully curated and come with summaries and key lessons.
Chief Editor
Tal Gur is an author, founder, and impact-driven entrepreneur at heart. After trading his daily grind for a life of his own daring design, he spent a decade pursuing 100 major life goals around the globe. His journey and most recent book, The Art of Fully Living, has led him to found Elevate Society.
