Art, Inc.: Summary Review
This is a summary review of Art, Inc. containing key details about the book.
What is Art, Inc. About?
"Art, Inc." is a book written by Lisa Congdon, an artist and businesswoman. The book is a guide for artists and creatives who are looking to turn their passion into a profitable business.
The book is designed to help artists and creatives take their passion and turn it into a profitable business. It provides practical advice and inspiration from successful artists who have turned their art into a sustainable and profitable business.
Lisa Congdon unveils the multiplicity of ways to make a living from art—including illustration, licensing, fine art sales, print sales, and teaching—and offers practical advice on cultivating a business mindset, selling and promoting work, and more.
Summary Points & Takeaways from Art, Inc.
Some key summary points from the book include:
* Understanding the business side of the art world and how to navigate the industry.
* Developing a business plan and setting financial goals.
* Building a brand and creating a strong online presence.
* Finding and approaching galleries, art fairs, and other opportunities to showcase and sell your work.
* Understanding copyright and trademark laws, and protecting your intellectual property.
* Setting prices and negotiating deals.
* Building a loyal customer base through networking and community building.
* Strategies for diversifying your income streams, such as licensing and collaborations.
* Tips for balancing the creative and business aspects of your work.
* Inspiration and case studies from successful artists who have turned their art into a sustainable and profitable business.
* The importance of understanding your audience and marketing your work effectively to reach them.
* The importance of creating a consistent and professional image through branding and online presence.
* The importance of networking and building relationships with galleries, collectors, and other industry professionals.
* The importance of being aware of legal matters such as copyright and trademark laws and how it can protect your work
Who is the author of Art, Inc.?
Lisa Congdon is an American fine artist, author and illustrator. She has worked for clients including MoMA, Harvard University, Martha Stewart Living, REI, and Chronicle Books.
Book Details
- Print length: 184 pages
- Genre: Art, Nonfiction, Business
Art, Inc. Chapters
Chapter 1 :You are an artist : Embracing yourself as an artist ; The thriving artist's mind-set ; Nikki McClure ; Finding your voice ; Lisa Solomon ; Finding time to make art ; Surround yourself with support
Chapter 2:Getting down to business : Exploring different income streams ; Esther Pearl Watson ; Building your vision and accomplishing goals ; Rebecca Rebouché ; Branding your business ; Setting up the nuts and bolts ; Managing your artist income ; Organizing your time ; Organizing your files
Chapter 3:Promoting your work : Creating a strong website ; Writing a bio ; Keeping a blog ; Using social media to promote your art ; Social media basics ; Claire Desjardins ; Newsletters and email blasts ; Print promotional materials ; Eric Rewitzer and Annie Galvin ; Getting press mentions ; Prepare a press kit ; Advertising online ; Creating a marketing plan
Chapter 4:Selling your art : Selling print reproductions of your work ; Understanding digital printing terms ; Planning your prints ; Dolan Geiman ; Creating digital versions of your work ; Creating prints of your original work ; Pricing print reproductions ; Pricing original works ; Selling your artwork wholesale ; Selling your artwork online ; Julie Schneider ; Taking commissions ; Packing your art for shipment ; Shipping centers ; Customer service
Chapter 5:Exhibitions and galleries : Juried shows ; Exhibition invitations ; Creating your own exhibition ; Jessica Silverman ; Big gallery dreams ; Intro ducting yourself to a gallery ; Landing a gallery appointment ; Signing with a gallery ; Mark Hearld ; Preparing your portfolio ; Your curriculum vitae ; Writing your artist statement
Chapter 6:Illustration and licensing : What is illustration? ; Susie Ghahremani ; Finding your niche ; When the art director calls ; Negotiating your fee ; Illustration contracts ; Executing the assignment ; Billing your clients ; The world of art licensing ; Licensing contracts ; Illustration and licensing agents ; Betsy Cordes ; Finding an agent ; Working without an agent
Chapter 7:Managing the ebb and flow of success : Making the most of downtime ; Teaching ; Artist residencies ; Managing a busy workload ; Flora Bowley ; Learning to say no ; Hiring help ; Paula Scher ; Slowing down and achieving balance ; Onward and upward.
What is a good quote from Art, Inc.?
Top Quote: “The purpose of art is washing the dust of daily life off our souls.” (Meaning) - Art, Inc. Quotes, Lisa Congdon and Meg Mateo Ilasco
What do critics say?
Here's what one of the prominent reviewers had to say about the book: "If you want to make a living as an artist, you better steal everything you can from this book." — Austin Kleon, author of Steal Like An Artist
* The editor of this summary review made every effort to maintain information accuracy, including any published quotes, chapters, or takeaways. If you want to enhance your personal growth, I recommend checking out my list of favorite personal growth books. These books have played a significant role in my life, and each one includes a summary and takeaways to help you apply the concepts.
Chief Editor
Tal Gur is an author, founder, and impact-driven entrepreneur at heart. After trading his daily grind for a life of his own daring design, he spent a decade pursuing 100 major life goals around the globe. His journey and most recent book, The Art of Fully Living, has led him to found Elevate Society.
