Building Your Business the Right-Brain Way: Summary Review & Takeaways

This is a summary review of Building Your Business the Right-Brain Way containing key details about the book.

What is Building Your Business the Right-Brain Way About?

Building Your Business the Right Brain is a book about how to grow your business in a more creative way, using your right brain. This book will help you to create a business that can be successful in the long run. It will teach you how to take it slow and focus on what is most important for your business, which is creativity and innovation. You will also learn how to think outside of the box and be innovative with your marketing channels.

Who is the author of Building Your Business the Right-Brain Way?

Jennifer Lee received a bachelor's degree in communication studies from UCLA and a master's degree in communication management from USC. She consulted for ten years for companies such as Gap Inc., Accenture, Sony, and HP, helping leaders and organizations manage change.

How long is Building Your Business the Right-Brain Way?

  • Print length: 240 pages

What genre is Building Your Business the Right-Brain Way?

Business, Nonfiction, Entrepreneurship

What are the main takeaways and summary points of Building Your Business the Right-Brain Way?

  • Takeaway 1: Use both sides of the brain to build a better business. Do not let either side of your brain completely take over the other. If you're a left-brain thinker, for example, you still want the right side of your brain (e.g. intuition, creativity, empathy, etc) to be an integral part of your work. For instance, while designing marketing messages, you want to rely on your right brain to connect emotionally with your prospects. On the other hand, if you're a very creative person, you want to use the more logical, left side of the brain for certain tasks such as scheduling and strategic planning (the left hemisphere of your brain is largely responsible for structural and logical thinking).
  • Takeaway 2: A good business idea starts with your inner passion. Think of your business core message as a way to communicate your passion. Your core message should simply be an authentic expression of who you are. Don't be afraid to have a strong, radical, or unique message (if this is who you are in your essence). You don't need to attract everyone, just the ones with whom your core message truly resonates. These are the people you want to serve and the ones who are more likely to understand the value of your products.
  • Takeaway 3: Connect directly with your prospects and tailor your messages to them specifically. Remember, personal communication is what gets people listening. Also, let go of needing anyone you contact to become your customer. In a network, everyone has some value: some may become your customers and some may simply spread your message.
  • Takeaway 4: See your product as a gift you share, an opportunity for like-minded people to receive it. There's a big difference between selling and serving. It's a deep mindset shift. Serving someone comes from the heart, and giving your gift is more gratifying than simply selling something.
  • Takeaway 5: Use your creativity to diversify and grow your income. Service-oriented business models, such as coaching, eventually reach a financial ceiling. You simply can’t serve an endless stream of customers. You could, for example, turn individual sessions into group sessions. Or you can charge more by adding more value to your service. Or you can turn your service into a product (for example, a course) and deliver it online. Be creative.
  • Takeaway 6: Focus on what you love doing and consider delegating the rest. Delegation does not only mean hiring. You could, for example, team up and create a strategic partnership with a fitting candidate. Remember, if you try to control everything yourself, you’ll most likely burn out and lose your creative energy. The following questions can help in determining what to delegate: What are you not good at? What takes too much time? What bores you? What frustrates you?
  • Takeaway 7: If you find yourself off-track, do some long-term planning and document processes. This doesn’t mean you need to use Excel spreadsheets. You can use colorful markers and sketch out your ideas. You can, for example, use mind maps to visually document business processes or important tasks, with the actual task/process placed in the middle of the map. The branches around it explore what processes it requires, who needs to be involved, which questions typically arise, etc.
  • Takeaway 8: Aim for more ease, simplicity and effortlessness. Avoid the tendencies to work too much or control everything. Instead, seek out simple solutions instead of complex plans. Rest regularly and take time off from time (consider scheduling it on your calendar). Finally, create a work environment that truly supports and cares for you. Remember, you are the most important person in your business.

What are the chapters in Building Your Business the Right-Brain Way?

Chapter 1: Your Creative Business Is a Work of Art
Chapter 2: Tending Your Entrepreneurial Ecosystem
Chapter 3: Taking a Stand and Making an Impact
Chapter 4: Attracting, Engaging, and Learning from Your Right Peeps
Chapter 5: Packaging Your Gifts and Crafting Your Offer
Chapter 6: Let's Do Launch
Chapter 7: Making More Moola
Chapter 8: In Good Company
Chapter 9: Smooth Sailing Systems
Chapter 10: Embracing Ease

* Key sources: Amazon, Wikipedia, LibraryThing.

Chief Editor

Tal Gur is an impact-driven entrepreneur, author, and investor. After trading his daily grind for a life of his own daring design, he spent a decade pursuing 100 major life goals around the globe. His journey and most recent book, The Art of Fully Living - 1 Man, 10 Years, 100 Life Goals Around the World, has led him to found Elevate Society and other impact-driven ventures.

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