Evergreen: Summary Review
This is a summary review of Evergreen containing key details about the book.
What is Evergreen About?
"Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving" is a book written by Noah Fleming. It was first published in 2020. The book is a guide for business owners and marketers on how to create and maintain customer loyalty.
The book explains the importance of building and maintaining long-term relationships with customers, and how to create a customer loyalty program that will keep them coming back. The author provides a step-by-step framework for creating a loyalty program that will help businesses to increase sales, reduce marketing costs, and improve customer retention. The book also covers topics such as how to measure the success of a loyalty program and how to use data to improve it over time.
Evergreen exposes this nonsensical chase for what it is: a brief spike in metrics and an ongoing revenue drain, as one-time customers fail to return. It then proposes that the better solution is to shift resources from attracting new customers to engaging the base--every company’s path to stable growth, season after season.
Summary Points & Takeaways from Evergreen
Some key summary points and takeaways from the book includes:
* The book emphasizes the importance of building long-term relationships with customers, as this leads to greater loyalty and repeat business.
* It encourages businesses to focus on creating value for customers, rather than just trying to make a sale, as this leads to greater customer satisfaction and loyalty.
* The book argues that businesses should aim to create "evergreen" customers, who will continue to do business with the company for years to come.
* It provides strategies for creating personalized experiences and building strong emotional connections with customers.
* The book also covers the importance of creating a customer-centric culture within the company, and provides guidance for building systems and processes that support this.
* It also covers the importance of creating a sense of community among customers, and provides guidance for building customer loyalty programs and other initiatives that foster community and connection.
* The book also encourages businesses to use data and analytics to better understand customer behavior, preferences, and needs.
* The book is a valuable resource for businesses looking to create and maintain customer loyalty in an increasingly competitive marketplace. It provides actionable strategies that can help businesses to improve customer retention and increase revenue over time.
* Lastly, the book emphasizes the importance of continuous improvement, and encourages businesses to regularly review and adapt their strategies and tactics for building customer loyalty.
Who is the author of Evergreen?
NOAH FLEMING is a strategic marketing expert and CEO of Fleming Consulting Co. He has provided coaching and consulting services for thousands of business owners, executives, and individuals, and is an expert blogger for FastCompany and guest blogger for The Globe and Mail's "Report on Business."
Book Details
- Print length: 288 pages
- Genre: Business, Nonfiction, Management
Evergreen Chapters
Chapter 1 :Debunking the Myth: New Customers Will Not Save Your Business
Chapter 2:Surveying the Landscape: The Essential Components of an Evergreen Organization
Chapter 3:Examining the Principle of Character: The Botany of Your Company
Chapter 4:Examining the Principle of Community: Creating a Forest from a Single Seed
Chapter 5:Examining the Principle of Content: The Beauty of Having a Multitude of Branches
Chapter 6:Becoming Intimately Familiar with Your Customers: Getting Your Hands in the Soil
Chapter 7:Getting Loyalty Programs Right: Building a Tree House and Letting Your Customers Climb to Reach It
Chapter 8: Articulating a New Approach to Customer Service: Tending to Your Garden (and Pulling Those Weeds!)
Chapter 9:Gathering Customer Intelligence: Examining the Botany of Individual Leaves
Chapter 10:Bringing Back Lost Customers: Bringing Wilted Leaves Back to Life
Chapter 11:Bringing In New Customers: Creating Optimal Growing Conditions
What is a good quote from Evergreen?
Top Quote: "When someone upends your world, and the rest of the world feels utterly upside down: be calm. Some people need you to be their safe haven.” (Meaning) - Evergreen Quotes, Noah Fleming
What do critics say?
Here's what one of the prominent reviewers had to say about the book: "Fleming presents a thought-provoking look at cultivating and promoting good customer relations and customer loyalty to a business.” — Library Journal
* The editor of this summary review made every effort to maintain information accuracy, including any published quotes, chapters, or takeaways. If you're interested in enhancing your personal growth, I suggest checking out my list of favorite self-development books. These books have been instrumental in my own personal development and I'm confident they can help you too.
Chief Editor
Tal Gur is an author, founder, and impact-driven entrepreneur at heart. After trading his daily grind for a life of his own daring design, he spent a decade pursuing 100 major life goals around the globe. His journey and most recent book, The Art of Fully Living, has led him to found Elevate Society.
