Everybody Writes: Summary Review
This is a summary review of Everybody Writes containing key details about the book.
What is Everybody Writes About?
"Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content" is a book written by Ann Handley. It was first published in 2014. The book is a guide for individuals and organizations on how to create effective and engaging content for the digital world.
The book provides practical advice on how to write for the web, including tips on how to write headlines, blog posts, social media updates, and more. The author also covers the importance of storytelling and how to use storytelling techniques to create content that resonates with readers. The book also covers the technical aspects of writing for the web, such as SEO, grammar, and style, and provides tips on how to create visual content that will help to engage readers.
In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media.
Summary Points & Takeaways from Everybody Writes
Some key summary points and takeaways from the book includes:
* Writing is a key component of modern marketing, and it's essential for businesses to create high-quality content in order to engage and attract customers.
* The book emphasizes the importance of writing in a conversational and relatable tone, in order to connect with readers and build trust.
* It also highlights the importance of creating a consistent brand voice and style, as this helps to establish credibility and authority.
* The book provides tips for creating effective headlines, which are crucial for capturing readers' attention and encouraging them to read on.
* It also provides guidance for structuring content in a way that's easy to read and understand, including using headings, lists, and images.
* The book also covers the importance of grammar and punctuation, and provides tips for editing and proofreading to ensure that your content is polished and error-free.
* The book also covers how to create different types of content, such as blog posts, social media updates, email marketing, white papers, and case studies.
* The book is a valuable resource for anyone looking to improve their writing skills and create content that will stand out in a crowded digital landscape. It's useful for professionals, marketers, business owners, and anyone who wants to improve their writing skills and create content that will engage and persuade their audience.
* Finally, it encourages businesses to think of writing not just as a one-time task, but as an ongoing process that requires continuous improvement.
Who is the author of Everybody Writes?
ANN HANDLEY is a vet- eran of creating and managing content. She is the Chief Content Officer of MarketingProfs, a training and education company with the largest community of marketers in its category.
Book Details
- Print length: 301 pages
- Genre: Writing, Business, Nonfiction
Everybody Writes Chapters
Chapter 1 :Everybody Writes
Chapter 2:Writing Is a Habit, Not an Art
Chapter 3:Shed High School Rules
Chapter 4:Regard Publishing as a Privilege
Chapter 5:Place the Most Important Words (and Ideas) at the Beginning of Each Sentence
Chapter 6:Follow a Writing GPS
Chapter 7:The More the Think, the Easier the Ink
Chapter 8:Organize. Relax, You've Got This
Chapter 9:Embrace The Ugly First Draft
Chapter 10:Swap Places with Your Reader
Chapter 11:Humor Comes on the Rewrite
Chapter 12:Develop Pathological Empathy
Chapter 13:‘Cross Out the Wrong Words’
Chapter 14:Start with Dear Mom . . .
Chapter 15:If You Take a Running Start, Cover Your Tracks
Chapter 16:Notice Where Words Appear in Relation to Others around Them
Chapter 17: ‘A Good Lede Invites You to the Party and a Good Kicker Makes You Wish You Could Stay Longer’
Chapter 18:Show, Don't Tell
Chapter 19:Use Familiar Yet Surprising Analogies
Chapter 20:Approach Writing Like Teaching
Chapter 21:Keep It Simple—but Not Simplistic
Chapter 22:Find a Writing Buddy
Chapter 23:Avoid Writing by Committee
Chapter 24:Hire a Great Editor
Chapter 25:Be Rabid about Readability
Chapter 26:End on an I-Can't-Wait-to-Get-Back-to-It Note
Chapter 27:Set a Goal Based on Word Count (Not Time)
Chapter 28:Deadlines Are the WD-40 of Writing
Chapter 29:Use Real Words
Chapter 30:Avoid Frankenwords, Obese Words, and Words Pretending to Be Something They're Not
Chapter 31:Don't Use Weblish (Words You Wouldn't Whisper to Your Sweetheart in the Dark)
Chapter 32:Know the Difference between Active and Passive Voice
Chapter 33:Ditch Weakling Verbs
Chapter 34:Ditch Adverbs, Except When They Adjust the Meaning
Chapter 35:Use Clichés Only Once in a Blue Moon
Chapter 36:Avoid These Mistakes Marketers Make
Chapter 37:Break Some Grammar Rules (At Least These Five)
Chapter 38:Learn Words You're Probably Misusing or Confusing with Other Words
Chapter 39:Scuse Me While I Kiss This Guy
Chapter 40:Limit Moralizing
Chapter 41:Tell How You'll Change the World
Chapter 42:Tell the Story Only You Can Tell
Chapter 43:Voice and Tone
Chapter 44:Look to Analogy instead of Example
Chapter 45:Wait. What's Brand Journalism?
Chapter 46:Tell the Truth
Chapter 47:See Content Moments Everywhere
Chapter 48:Post News That's Really News
Chapter 49:Biased and Balanced
Chapter 50:Nonobvious Interview Tips
Chapter 51:Fact-Check
Chapter 52:Approach Content with ‘Mind Like Water’
Chapter 53:Seek Out the Best Sources
Chapter 54:Be Aware of Hidden Agendas
What is a good quote from Everybody Writes?
Top Quote: "Start with empathy. Continue with utility. Improve with analysis. Optimize with love.” (Meaning) - Everybody Writes Quotes, Ann Handley
* The editor of this summary review made every effort to maintain information accuracy, including any published quotes, chapters, or takeaways. If you're interested in furthering your personal development, I invite you to check out my list of favorite personal development books page. On this page, you'll find a curated list of books that have personally impacted my life, each with a summary and key lessons.
Chief Editor
Tal Gur is an author, founder, and impact-driven entrepreneur at heart. After trading his daily grind for a life of his own daring design, he spent a decade pursuing 100 major life goals around the globe. His journey and most recent book, The Art of Fully Living, has led him to found Elevate Society.
