Fascinate: Summary Review
This is a summary review of Fascinate containing key details about the book.
What is Fascinate About?
"Fascinate" is a book by Sally Hogshead that explores the concept of fascination and how it can be used to influence and engage people in a variety of settings.
Fascinate includes the author's latest research on the science of fascination. Combining original case studies with award-winning copywriting experience, she gives you the exact words you need to capture the attention of a distracted world. Dive into the science of fascination and learn how to:
- Increase prices with ideas from poker to Play-Doh
- Build revenue by learning about the $14 million license plate
- Get better leads through hypnosis by Sigmund Freud and Steve Jobs
- Attract raving fans by following the cult of pistachio ice cream
Summary Points & Takeaways from Fascinate
Some key summary points and takeaways from the book include:
* Fascination is a powerful tool for capturing people's attention and holding it.
* Fascination is rooted in our biology and drives us to seek out new information, experiences, and sensations.
* There are seven primary triggers of fascination that can be used to create an emotional connection with others: mystique, power, passion, prestige, trust, alarm, and rebellion.
* Understanding your own personal fascination triggers can help you become more effective in both personal and professional settings.
* By tapping into the power of fascination, you can create more meaningful and impactful relationships, build better brands, and engage people in new and exciting ways.
* Overall, "Fascinate" is a valuable resource for anyone looking to better understand how fascination works and how it can be leveraged to achieve success in life and work. The author provides a wealth of practical advice and strategies for tapping into the power of fascination and making a lasting impact on the world.
Who is the author of Fascinate?
Sally Hogshead is a New York Times bestselling author, National Speakers Association Hall of Fame speaker, chief executive officer of How to Fascinate and a former advertising executive.
Book details
- Print length: 352 pages
- Genre: Business, Nonfiction, Psychology
What is a good quote from Fascinate
Top Quote: “People don’t want to connect with brands. They want to connect with each other. Fascinating companies create more opportunities for people to connect with each other, through the brand.” (Meaning) - Fascinate Quotes, Sally Hogshead
What do critics say?
Here's what one of the prominent reviewers had to say about the book: “This is a transformative work, a beautifully written book that will forever change the way you see the world. I loved it. Let me be really clear: you need to buy this book, devour it, absorb it and then buy copies for your colleagues. A lot of copies.” - Seth Godin, author of Linchpin
* The editor of this summary review made every effort to maintain information accuracy, including any published quotes, chapters, or takeaways. If you want to enhance your personal growth, I recommend checking out my list of favorite personal growth books. These books have played a significant role in my life, and each one includes a summary and takeaways to help you apply the concepts.
Chief Editor
Tal Gur is an author, founder, and impact-driven entrepreneur at heart. After trading his daily grind for a life of his own daring design, he spent a decade pursuing 100 major life goals around the globe. His journey and most recent book, The Art of Fully Living, has led him to found Elevate Society.
