Frenemies: Summary Review
This is a summary review of Frenemies containing key details about the book.
What is Frenemies About?
"Frenemies: The Epic Disruption of the Ad Business (and Everything Else)" is a book written by Ken Auletta. The book is about the rapid changes taking place in the advertising and media industries and how these changes are affecting the relationships between companies, consumers, and the media. The book examines the rise of digital technology and its impact on the traditional advertising model and how companies are struggling to adapt. It also explores the relationships between technology companies, media companies, and advertising agencies, and how these relationships are shifting in the digital age. The book was published in 2018, it's based on the author's research and interviews with industry leaders, and it's recommended for anyone interested in understanding the current state and the future of the advertising and media industries.
Frenemies is Ken Auletta's reckoning with an industry under existential assault. He enters the rooms of the ad world's most important players, meeting the old guard as well as new powers and power brokers, investigating their perspectives. It's essential reading, not simply because of what it reveals about this world, but because of the potential consequences: the survival of media as we know it depends on the money generated by advertising and marketing--revenue that is in peril in the face of technological changes and the fraying trust between the industry's key players.
Summary Points & Takeaways from Frenemies
Some key summary points and takeaways from the book includes:
* The advertising industry has been dramatically impacted by the rise of technology and the internet, and traditional advertising models are facing significant challenges.
* The relationship between technology companies and advertising agencies has changed significantly, with technology companies becoming major players in the advertising space.
* The book emphasizes the importance of data and analytics in advertising, and how the ability to collect and analyze large amounts of data is changing the way that advertising is done.
* It stresses the importance of understanding how consumers are using technology, and how to reach them through digital channels.
* The book includes insights and examples of how companies are adapting to the changing landscape of the advertising industry, and how they are using technology to reach and engage with consumers in new ways.
* The book also covers the challenges that traditional advertising agencies are facing as well as the new players in the advertising industry such as social media platforms.
* It also examines how the industry is changing as a result of the consolidation of agencies and media companies, as well as the rise of programmatic advertising.
* The book highlights the importance of being able to adapt and change in order to succeed in the advertising industry in the digital age.
Who is the author of Frenemies?
Ken Auletta has written the Annals of Communications column for The New Yorker since 1992. He is the author of twelve books, including Three Blind Mice: How the TV Networks Lost Their Way; Greed and Glory on Wall Street.
Book Details
- Print length: 368 pages
- Genre: Nonfiction, Business, Reference
Frenemies Chapters
Chapter 1 :The "Perfect Storm"
Chapter 2:"Change Sucks"
Chapter 3:Good-bye, Don Draper
Chapter 4:The Matchmaker
Chapter 5:Anxious Clients
Chapter 6:"Same Height as Napoleon"
Chapter 7:Frenemies
Chapter 8:The Rise of Media Agencies
Chapter 9:The Privacy Time Bomb
Chapter 10:The Consumer as Frenemy
Chapter 11:Can Old Media Be New?
Chapter 12:More Frenemies
Chapter 13:Marketing Yak-Yaks and Mounting Fear
Chapter 14:The Client Jury Reaches Its Verdict
Chapter 15:Cannes Takes Center Stage
Chapter 16:Mad Men to Math Men
Chapter 17:Dinosaurs or Cockroaches?
Chapter 18:Good-bye Old Advertising Axioms
Chapter 19:"No Rearview Mirror"
What is a good quote from Frenemies?
Top Quote: "All relationships benefit from a bit of breathing room. Especially friendships. It's only when you find yourself without the women who understand you that you realize there are very few women who will.” (Meaning) - Frenemies Quotes, Ken Auletta
What do critics say?
Here's what one of the prominent reviewers had to say about the book: “[A] timely dive into an industry in tumult. . . . Auletta, a veteran New York writer who has covered both Wall Street and the media for decades, does a remarkable job of digging into the personalities and the covert deals.” — Financial Times
* The editor of this summary review made every effort to maintain information accuracy, including any published quotes, chapters, or takeaways. If you're interested in enhancing your personal growth, I suggest checking out my list of favorite self-development books. These books have been instrumental in my own personal development and I'm confident they can help you too.
Chief Editor
Tal Gur is an author, founder, and impact-driven entrepreneur at heart. After trading his daily grind for a life of his own daring design, he spent a decade pursuing 100 major life goals around the globe. His journey and most recent book, The Art of Fully Living, has led him to found Elevate Society.
