Hey Whipple, Squeeze This!: Summary Review

This is a summary review of Hey Whipple, Squeeze This! containing key details about the book.

What is Hey Whipple, Squeeze This! About?

"Hey Whipple, Squeeze This!: A Guide to Creating Great Ads" is a comprehensive guide to the advertising industry, offering practical advice and insights for aspiring creatives and professionals on how to craft effective and impactful advertising campaigns.

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In this book, the author looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.

Summary Points & Takeaways from Hey Whipple, Squeeze This!

Some key summary points and takeaways from the book include:

* The book is designed to be a comprehensive guide to creating great advertising, and covers a wide range of topics, including strategy, planning, creative development, and media planning.

* The book emphasizes the importance of creativity and originality in advertising, and encourages readers to think outside the box.

* The book provides a step-by-step approach to creating an ad campaign, from researching the target audience to developing the creative concept and executing the campaign.

* The book also includes interviews and case studies from successful advertising campaigns and professionals in the industry.

* The book emphasizes the importance of storytelling in advertising and how to make an emotional connection with the audience.

* The book also includes chapters on how to evaluate and measure the success of an ad campaign and how to work with clients and agencies.

* The book is written in an informal and humorous tone, which makes it an easy and entertaining read for those interested in advertising.

* The author shares his personal experience and industry insights, which gives a good perspective on how the industry has evolved and how to adapt to the changing market.

* The book is a good resource for advertising students, professionals, and anyone interested in learning more about creating effective advertising campaigns.

Who is the author of Hey Whipple, Squeeze This!?

LUKE SULLIVAN is an award-winning copywriter at Fallon McElligott, an ad agency that has developed campaigns for Miller Lite beer, Time magazine, BMW, and Lee Jeans, among others, and which was named "Ad Agency of the Year" by Adweek, in 1996.

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Book Details

  • Print length: 304 pages
  • Genre: Business, Nonfiction, Writing

Hey Whipple, Squeeze This! Chapters

Chapter 1 :A Brief History of Why Everybody Hates Advertising
Chapter 2:The Creative Process
Chapter 3: Ready Fire! Aim
Chapter 4: The Sudden Cessation of Stupidity
Chapter 5: Write When You Get Work
Chapter 6:The Virtues of Simplicity
Chapter 7:Stupid, Rong, Naughty, and Viral
Chapter 8:Why Is the Bad Guy Always More Interesting?
Chapter 9: Zen and the Art of Tastee-Puft

What is a good quote from Hey Whipple, Squeeze This!?

Top Quote: “A brand is the sum total of all the emotions, thoughts, images, history, possibilities, and gossip that exist in the marketplace about a certain company.” (Meaning) - Hey Whipple, Squeeze This! Quotes, Luke Sullivan with Sam Bennett

* The editor of this summary review made every effort to maintain information accuracy, including any published quotes, chapters, or takeaways. If you're interested in furthering your personal development, I invite you to check out my list of favorite personal development books page. On this page, you'll find a curated list of books that have personally impacted my life, each with a summary and key lessons.

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Chief Editor

Tal Gur is an author, founder, and impact-driven entrepreneur at heart. After trading his daily grind for a life of his own daring design, he spent a decade pursuing 100 major life goals around the globe. His journey and most recent book, The Art of Fully Living, has led him to found Elevate Society.

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