In every line of copy we write, we’re either serving the customer’s story or descending into confusion; we’re either making music or making noise.
What's the meaning of this quote?
Quote Meaning: This quote emphasizes the crucial role of effective communication and storytelling in any written content, particularly in the context of marketing and advertising. It suggests that every word and sentence written has the power to either engage and serve the customer's narrative or create confusion and become mere noise.
The quote highlights the importance of understanding the target audience and their needs. When the focus is on serving the customer's story, it means crafting content that resonates with their desires, aspirations, and challenges. By aligning the messaging with the customer's narrative, one can create a connection and evoke emotions that drive engagement and action.
On the other hand, if the writing loses sight of the customer's story and becomes convoluted or unfocused, it can lead to confusion and disengagement. This highlights the importance of clarity and coherence in communication. Writing that is unclear or lacks a clear purpose becomes noise, failing to effectively convey the intended message and connect with the audience.
Furthermore, the quote suggests that effective writing goes beyond mere information dissemination. It likens it to making music, indicating that impactful and well-crafted writing has a rhythm, harmony, and resonance that captivates and inspires the audience.
Overall, this quote serves as a reminder that every word matters in written communication. It encourages writers to approach their craft with intention, focusing on serving the customer's story and creating meaningful connections through clear, engaging, and purposeful messaging.
Who said the quote?
The quote “In every line of copy we write, we’re either serving the customer’s story or descending into confusion; we’re either making music or making noise.” was said in the book Building a StoryBrand (Summary) by Donald Miller. Donald Miller is a bestselling author, speaker, and business consultant who helps organizations clarify their message and communicate it effectively to their target audience.
* The editor of this interpretation made every effort to maintain information accuracy. This includes the source and any key ideas or meanings conveyed in it.
Chief Editor
Tal Gur is an author, founder, and impact-driven entrepreneur at heart. After trading his daily grind for a life of his own daring design, he spent a decade pursuing 100 major life goals around the globe. His journey and most recent book, The Art of Fully Living, has led him to found Elevate Society.
