Managing Online Reputation: Summary Review
This is a summary review of Managing Online Reputation containing key details about the book.
What is Managing Online Reputation About?
Managing Online Reputation is a book that provides a comprehensive guide for monitoring, shaping, and protecting one's reputation on the Internet, covering topics such as social media, search engine optimization, crisis management, and the ethics and laws of online reputation management.
Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media.
Summary Points & Takeaways from Managing Online Reputation
Some key summary points and takeaways from the book include:
* The importance of managing online reputation: Your online reputation can significantly impact your personal and professional life, and therefore, it is crucial to keep track of and manage it.
* The role of search engines: Search engines, such as Google, play a significant role in shaping your online reputation. Therefore, it is essential to understand how they work and what can impact your search results.
* The impact of social media: Social media platforms, such as Facebook and Twitter, can also significantly impact your online reputation. Therefore, it is important to understand how to use these platforms effectively and how to monitor your online presence on them.
* The importance of monitoring: Regular monitoring of your online reputation is crucial to ensure that negative or false information does not persist.
* The role of crisis management: In the event of a crisis or negative event, it is important to have a plan in place for managing your online reputation. This may involve working with professionals such as public relations specialists or lawyers.
* The benefits of a positive online reputation: A positive online reputation can help you build credibility and trust, attract opportunities, and increase your influence and impact.
Who is the author of Managing Online Reputation?
Charlie Pownall is a communications consultant and trainer with over twenty years' experience in Public Relations, Reputation Management and Social Media.
Book Details
- Print length: 254 pages
- Genre: Business
Managing Online Reputation Chapters
Chapter 1 :The New Abnormal
Chapter 2:Deο¬ ning Online Reputation Threats
Chapter 3:Strategic and Financial Threats
Chapter 4:Social and Environmental Threats
Chapter 5:Behavioral and Legal Threats
Chapter 6:Operational and Technological Threats
Chapter 7:Formulating the Right Response
Chapter 8:The Furious Customer
Chapter 9:The Rogue Employee
Chapter 10:The Committed Activist
What do critics say?
Here's what one of the prominent reviewers had to say about the book: "Charlie Pownall puts together an invaluable collection of insights and learnings into the strange new world of social media. A good survival guide for PR and communications practitioners navigating their way through the tumultuous landscape." β May Wong, General Manager, Corporate Relations, MTR Corporation
* The editor of this summary review made every effort to maintain information accuracy, including any published quotes, chapters, or takeaways. If you want to enhance your personal growth, I recommend checking out my list of favorite personal growth books. These books have played a significant role in my life, and each one includes a summary and takeaways to help you apply the concepts.
Chief Editor
Tal Gur is an author, founder, and impact-driven entrepreneur at heart. After trading his daily grind for a life of his own daring design, he spent a decade pursuing 100 major life goals around the globe. His journey and most recent book, The Art of Fully Living, has led him to found Elevate Society.
