Marissa Mayer and the Fight to Save Yahoo!: Summary Review
This is a summary review of Marissa Mayer and the Fight to Save Yahoo! containing key details about the book.
What is Marissa Mayer and the Fight to Save Yahoo! About?
Marissa Mayer and the Fight to Save Yahoo! is a book that chronicles the rise and fall of Yahoo! and the challenges faced by its CEO, Marissa Mayer, as she attempted to turn around the struggling tech giant in the face of intense competition, rapid technological change, and a hostile corporate culture.
In author Nicholas Carlson's capable hands, this riveting book captures Mayer's rise and Yahoo's missteps as a dramatic illustration of what it takes to grab the brass ring in Silicon Valley. And it reveals whether it is possible for a big lumbering tech company to stay relevant in today's rapidly changing business landscape.
Summary Points & Takeaways from Marissa Mayer and the Fight to Save Yahoo!
Some key summary points and takeaways from the book include:
* Marissa Mayer was hired as CEO of Yahoo! in 2012 with the task of reviving the struggling internet company. Mayer focused on improving the company's products, design, and mobile strategy.
* She made controversial decisions, including the discontinuation of remote work and the acquisition of startups to bring new talent and ideas to Yahoo!.
* Despite initial improvements, the company faced ongoing challenges such as declining ad revenue and increased competition from Google and Facebook.
* Mayer faced criticism for her management style, compensation, and inability to turn around the company's financial performance.
* In 2017, Verizon acquired Yahoo! and merged it with AOL to form Oath, with Mayer stepping down as CEO.
Who is the author of Marissa Mayer and the Fight to Save Yahoo!?
Nicholas Carlson is the global editor-in-chief of Insider. Before that, he was Insider's chief correspondent.
Book Details
- Print length: 368 pages
- Genre: Business, Biography, Nonfiction
Marissa Mayer and the Fight to Save Yahoo! Chapters
Chapter 1 :Sparky's Big Machine
Chapter 2:The Mogul
Chapter 3:Bear Hugs and Poison Pills
Chapter 4:F-Bombs Away
Chapter 5:Painfully Shy
Chapter 6:User Friendly
Chapter 7:Win Win Win
Chapter 8:Bully Pulpit
Chapter 9:The CEO Has No Clothes
Chapter 10:The Unicorn
Chapter 11:HOPE
Chapter 12:Time to Shine?
Chapter 13:Failing Fast
What do critics say?
Here's what one of the prominent reviewers had to say about the book: "A quick, compelling read...[one that] is, without question, a riveting lens from which to study Yahoo: There are ups, there are downs, there are heroes, and there are villains." — Fortune
* The editor of this summary review made every effort to maintain information accuracy, including any published quotes, chapters, or takeaways. If you're interested in furthering your personal growth, you may want to explore my list of favorite self-improvement books. These books, which have had a significant impact on my life, are carefully curated and come with summaries and key lessons.
Chief Editor
Tal Gur is an author, founder, and impact-driven entrepreneur at heart. After trading his daily grind for a life of his own daring design, he spent a decade pursuing 100 major life goals around the globe. His journey and most recent book, The Art of Fully Living, has led him to found Elevate Society.
