New to Big: Summary Review
This is a summary review of New to Big containing key details about the book.
What is New to Big About?
"New to Big" is a guide for startups that want to grow and for established companies that want to innovate. The book provides a framework for innovation that involves four stages: Ideation, Incubation, Integration, and Scaling. Overall, "New to Big" provides a useful framework for companies that want to innovate and grow. The book is filled with practical advice, real-world examples, and tools that can help any company become more innovative and customer-focused.
New to Big reveals the author's proprietary blueprint for installing a permanent growth capability inside any company--the Growth Operating System. The Growth OS borrows the best tools, systems, and mind-sets from entrepreneurship and venture capital and adapts them for established organizations, leveraging these two distinct skills as a form of management for building in a future that is uncertain. By focusing on what consumers do rather than what they say, celebrating productive failure, embracing a portfolio approach, and learning from the outside-in, Kidder and Wallace argue any company can go on offense and win the future.
Summary Points & Takeaways from New to Big
Some key summary points and takeaways from the book include:
* Start with a clear vision: The first step in the innovation process is to define a clear and compelling vision for your company. This vision should inspire your team and provide a direction for your efforts.
* Foster a culture of innovation: In order to innovate, you need to create a culture that supports experimentation, risk-taking, and learning from failure. This requires a willingness to challenge the status quo, and a commitment to continuous improvement.
* Embrace customer-centricity: Successful innovation is all about understanding your customers and their needs. This means listening to their feedback, gathering data, and using that information to create products and services that meet their needs.
* Use the right tools: There are many tools available to help you innovate, from design thinking to lean startup methodologies. It's important to choose the right tool for the job, and to adapt your approach as you learn more about your customers and your business.
* Build a strong team: Innovation is a team sport, and you need to build a team that is diverse, collaborative, and aligned around your vision. This means hiring people with different skills and perspectives, and creating an environment where everyone feels empowered to contribute.
* Stay focused: Innovation is a long-term process, and it's easy to get distracted by shiny new ideas. It's important to stay focused on your vision and your customers, and to be willing to pivot as needed to stay on track.
Who is the author of New to Big?
David S. Kidder is a founder, investor, speaker, and author. His purpose in life and work is to ignite growth in people and organizations’ lives, empower people to discover who they are becoming, and, ultimately, solve our time’s grand challenges.
Christina Wallace regularly speaks, writes, and consults on a wide range of topics, ranging from failure to an interdisciplinary lens on innovation. She co-authored New to Big with David Kidder, published by Currency (Penguin Random House) in 2019 and is a Forbes contributor co-host of podcast The Limit Does Not Exist.
Book details
- Print length: 288 Pages
- Genre: Business, Nonfiction, Leadership
What are the chapters in New to Big?
Chapter 1: New to Big
Chapter 2: How We Got here
Chapter 3: From TAM to Tap
Chapter 4: The Growth Leader Challenge
Chapter 5: Discover a Big, Unmet Customer Need
Chapter 6: Validate Like an Entrepreneur
Chapter 7: Invest Like a VC
Chapter 8: It All Comes Down to People
Chapter 9: Install a Permanent Growth Capability
Chapter 10: Go on Offense
What do critics say?
Here's what one of the prominent reviewers had to say about the book: “New to Big is a great how-to book for change leaders seeking to drive scalable, profitable growth in big companies, reminding us how to use deep questioning, masterful listening, and a learning culture to discover the ‘commercial truth’!” — Kate Johnson, President, Microsoft U.S.
* The editor of this summary review made every effort to maintain information accuracy, including any published quotes, chapters, or takeaways. If you're interested in furthering your personal development, I invite you to check out my list of favorite personal development books page. On this page, you'll find a curated list of books that have personally impacted my life, each with a summary and key lessons.
Chief Editor
Tal Gur is an author, founder, and impact-driven entrepreneur at heart. After trading his daily grind for a life of his own daring design, he spent a decade pursuing 100 major life goals around the globe. His journey and most recent book, The Art of Fully Living, has led him to found Elevate Society.
