Paid Attention: Summary Review
This is a summary review of Paid Attention containing key details about the book.
What is Paid Attention About?
"Paid Attention" is a book about the art and science of advertising and how to stand out in a world where consumers are bombarded with media messages
Packed with real-world examples of advertising campaigns for companies including Sony, Red Bull, HP and many more, Paid Attention provides a robust model for influencing human behaviour. Referencing a wide body of theory and praxis, from behavioural economics and sociology to technology and even science fiction, Faris Yakob maps advertising onto a wider analysis of culture. Containing practical advertising and branding templates, including a new advertising planning toolkit, it is ideal for students and practitioners looking to get noticed in today's cluttered marketplace.
Summary Points & Takeaways from Paid Attention
Some key summary points and takeaways from the book include:
* "Paid Attention” is a guide to modern advertising, exploring the ways in which technology is transforming the industry.
* The author argues that traditional advertising methods are no longer effective in today's digital world, and that advertisers need to embrace new technologies and innovative approaches to reach consumers.
* Yakob introduces the concept of "attention management" as a key aspect of successful advertising, and provides strategies for capturing and retaining consumer attention in the era of digital media.
* The book discusses the rise of ad-blocking and the need for advertisers to create more engaging and relevant content, and highlights the importance of understanding consumer behavior and adapting to changing technology trends.
* Paid Attention explores the role of data and analytics in modern advertising, and provides guidance on how to use data to optimize advertising campaigns and target consumers more effectively.
* The author also discusses the impact of emerging technologies such as virtual reality and artificial intelligence on the advertising industry, and provides insights into the future of advertising.
* Yakob argues that advertisers need to be more creative and innovative in their approach, and encourages them to embrace new technologies and experiment with new advertising formats.
* The book concludes by emphasizing the importance of understanding the changing landscape of advertising and adapting to new technologies and approaches in order to remain relevant and effective in a digital world.
Who is the author of Paid Attention?
Faris Yakob is co-founder of Genius Steals LLC, an ideas and innovation consultancy and of The School of Stolen Genius, an online learning community for marketers and creative thinkers.
Book Details
- Print length: 216 pages
- Genre: Business, Nonfiction
What is a good quote from Paid Attention?
Top Quote: “Rational messaging seems to have little impact when changing behaviour, and that emotional response – regardless of how it is generated – is what does.” (Meaning) - Paid Attention Quotes, Faris Yakob
What do critics say?
Here's what one of the prominent reviewers had to say about the book: "In a world where the rate of technological change is ever faster, this new edition is a must for any ambitious marketer, strategist or creative." — Laura Jordan Bamback
* The editor of this summary review made every effort to maintain information accuracy, including any published quotes, chapters, or takeaways. If you're interested in furthering your personal development, I invite you to check out my list of favorite personal development books page. On this page, you'll find a curated list of books that have personally impacted my life, each with a summary and key lessons.
Chief Editor
Tal Gur is an author, founder, and impact-driven entrepreneur at heart. After trading his daily grind for a life of his own daring design, he spent a decade pursuing 100 major life goals around the globe. His journey and most recent book, The Art of Fully Living, has led him to found Elevate Society.
