People don’t think in terms of information. They think in terms of narratives. But while people focus on the story itself, information comes along for the ride.
What's the meaning of this quote?
Quote Meaning: This quote emphasizes the power of narratives and stories in shaping our perceptions and understanding of information. It suggests that people tend to process information through the lens of narratives, which are stories that provide context and meaning to facts and data. It's a reminder that storytelling is a powerful tool for communication, as it helps to make information more relatable, memorable, and impactful. It underscores the importance of crafting compelling narratives that effectively convey information, as it is the story that often resonates with people and influences their perceptions and decisions.
Who said the quote?
The quote “People don't think in terms of information. They think in terms of narratives. But while people focus on the story itself, information comes along for the ride.” was said in the book Contagious (Summary / Quotes) by Jonah Berger. Jonah Berger is a marketing professor and author of the bestselling book "Contagious: Why Things Catch On."
* The editor of this interpretation made every effort to maintain information accuracy. This includes the source and any key ideas or meanings conveyed in it.
Chief Editor
Tal Gur is an author, founder, and impact-driven entrepreneur at heart. After trading his daily grind for a life of his own daring design, he spent a decade pursuing 100 major life goals around the globe. His journey and most recent book, The Art of Fully Living, has led him to found Elevate Society.
