People don’t want to connect with brands. They want to connect with each other. Fascinating companies create more opportunities for people to connect with each other, through the brand.
What's the meaning of this quote?
Quote Meaning: This quote suggests that successful brands create opportunities for people to connect with each other, rather than just trying to establish a connection with their brand alone. It implies that brands should focus on fostering community and facilitating meaningful interactions among their audience, rather than just promoting their products or services. It underscores the importance of building relationships and creating engaging experiences that allow people to connect and share their interests, values, and stories through the brand, leading to increased loyalty and advocacy.
Who said the quote?
The quote “People don’t want to connect with brands. They want to connect with each other. Fascinating companies create more opportunities for people to connect with each other, through the brand.” was said in the book Fascinate (Summary) by Sally Hogshead. Sally Hogshead is a branding expert and author of "Fascinate: Your 7 Triggers to Persuasion and Captivation."
* The editor of this interpretation made every effort to maintain information accuracy. This includes the source and any key ideas or meanings conveyed in it.
Chief Editor
Tal Gur is an author, founder, and impact-driven entrepreneur at heart. After trading his daily grind for a life of his own daring design, he spent a decade pursuing 100 major life goals around the globe. His journey and most recent book, The Art of Fully Living, has led him to found Elevate Society.
