Personality Not Included: Summary Review
This is a summary review of Personality Not Included containing key details about the book.
What is Personality Not Included About?
"Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back" by Rohit Bhargava is a book that explores the role of a brand's personality in the success of a company and provides strategies for creating a compelling brand identity.
Personality Not Included is a powerhouse resource packed with bold new insights that show you how to shed the lifeless armor of your business and rediscover the soul of your brand. Sharing stories from the ethos of the world's weirdest city, to how Manga has taken the comic book industry by storm, to showcasing brands like Intel, Boeing, ING, and Dyson, Bhargava shows you why personality matters from the inside out.
Summary Points & Takeaways from Personality Not Included
Some key summary points and takeaways from the book include:
* This is a book on brand authenticity and the importance of personality in branding.
* The author argues that the rise of generic and impersonal brands has led to a loss of consumer trust and loyalty, and that companies must focus on developing a distinct personality to build a strong brand.
* Personality Not Included introduces the concept of "brand personality", or the idea that a brand's personality is a reflection of the people behind it and the values it represents.
* The book provides case studies and real-life examples of companies that have successfully developed a strong brand personality, and offers insights into the practices and strategies that led to their success.
* Bhargava also explores the role of social media and user-generated content in branding, and argues that companies must engage with their customers and stakeholders to build a strong brand personality.
* The author provides guidance on how to develop a brand personality that resonates with consumers, and offers strategies for creating a consistent brand identity across all channels and touchpoints.
* Personality Not Included also discusses the challenges of maintaining brand authenticity, and provides insights into how companies can avoid the pitfalls of corporate branding and maintain their brand personality.
* The book concludes by emphasizing the importance of brand personality in the age of digital transformation, and argues that companies that develop a strong brand personality will be more successful in the long run.
Who is the author of Personality Not Included?
Rohit Bhargava is the founder of the Non-Obvious Company and entrepreneur having started three successful companies.
Book Details
- Print length: 304 pages
- Genre: Business, Nonfiction
* The editor of this summary review made every effort to maintain information accuracy, including any published quotes, chapters, or takeaways. If you're interested in enhancing your personal growth, I suggest checking out my list of favorite self-development books. These books have been instrumental in my own personal development and I'm confident they can help you too.
Chief Editor
Tal Gur is an author, founder, and impact-driven entrepreneur at heart. After trading his daily grind for a life of his own daring design, he spent a decade pursuing 100 major life goals around the globe. His journey and most recent book, The Art of Fully Living, has led him to found Elevate Society.
