Platform: Summary Review
This is a summary review of Platform containing key details about the book.
What is Platform About?
"Platform: Get Noticed in a Noisy World" by Michael Hyatt is a book on building an online platform and using digital tools to reach and engage with a target audience. The book teaches individuals and businesses how to build their own platform and gain visibility, credibility, and clients through the use of content marketing, social media, and other digital tools.
Platform goes behind the scenes into the world of social media success. You’ll discover what bestselling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to gain contacts, connections, and followers and win customers in today’s crowded marketplace. With proven strategies, easy-to-replicate formulas, and practical tips, this book makes it easier, less expensive, and more possible than ever to stand out from the crowd and launch a business.
Summary Points & Takeaways from Platform
Some key summary points and takeaways from the book include:
* The author argues that the rise of digital media has created new opportunities for individuals and businesses to build a platform and share their ideas and content with a global audience.
* Platform provides a comprehensive guide to building an online platform, including strategies for creating and sharing content, building a personal brand, and growing a following.
* The book covers the key components of a successful platform, including a blog, email list, social media presence, and website, and provides guidance on how to effectively use each of these tools.
* Hyatt also explores the role of personal branding in building a platform, and argues that individuals must develop a clear and consistent personal brand to stand out in a crowded online space.
* The author provides tips and strategies for creating engaging and shareable content, and offers insights into the best practices for growing and engaging an online audience.
* Platform also discusses the challenges of monetizing a platform, and provides guidance on how to effectively monetize a platform through various methods, including digital products, sponsorships, and advertising.
* The book concludes by emphasizing the importance of persistence and hard work in building a successful platform, and argues that individuals who are committed to building and growing their platform can achieve great success in the digital age.
Who is the author of Platform?
Michael Scott Hyatt is an American author, podcaster, blogger, speaker, and the CEO and founder of Michael Hyatt & Company. He has written several books about leadership, productivity, and goal setting.
Book Details
- Print length: 261 pages
- Genre: Business, Nonfiction, Writing
Platform Chapters
Chapter 1 :Create a Compelling Product
Chapter 2:Bake in the Wow
Chapter 3:Exceed Market Expectations
Chapter 4:Beware of the Obstacles
Chapter 5:Don't Settle for Less than Great
Chapter 6:Give Your Product a Memorable Name
Chapter 7:Wrap the Wow in Style
Chapter 8:Accept Personal Responsibility
Chapter 9:Think Bigger... No, Bigger
Chapter 10:Define Your Platform Goals
Chapter 11:Create an Elevator Pitch
Chapter 12:Set Up Your Branding Tools
Chapter 13:Assemble Your Pit Crew
Chapter 14:Secure Raving Endorsements
Chapter 15:Get a Great Head Shot
Chapter 16:Develop an Online Media Kit
Chapter 17:Understand the Model
Chapter 18:Focus Your Efforts Online
Chapter 19:Beware of Self-Proclaimed Social Media Experts
Chapter 20:Start a Blog (or Restart One)
Chapter 21:Create the Content Yourself
Chapter 22:Use a Blog Post Template
Chapter 23:Maintain a List of Post Ideas
Chapter 24:Write Posts Faster
Chapter 25:Create Video Interviews
Chapter 26:Don't Hire a Proofreader
Chapter 27:Protect Your Intellectual Property
Chapter 28:Avoid Common Blogging Mistakes
Chapter 29:Create a Better About Page
Chapter 30:Develop Your Landing Pages
Chapter 31:Build a Speaking Page
Chapter 32:Forget About Metrics (for Now)
Chapter 33:Kiss Marketing Good-Bye
Chapter 34:Understand What's Not Important
Chapter 35:Generate More blog Traffic
Chapter 36:Build Your Subscriber List
Chapter 37:Promote Your Older Posts
Chapter 38:Write Guest Posts
Chapter 39:Give Stuff Away
Chapter 40:Stop Losing Readers
Chapter 41:Watch These Metrics
Chapter 42:Embrace Twitter
Chapter 43:Understand Twitter Basics
Chapter 44:Don't Write Off Twitter!
Chapter 45:Devote Thirty Minutes a Day
Chapter 46:Get More Twitter Followers
Chapter 47:Keep from Getting Unfollowed
Chapter 48:Use Twitter to Promote Your Product
Chapter 49:Set Up a Facebook Fan Page
Chapter 50:Employ Consistent Branding
Chapter 51:Be Prepared for Traditional Media
Chapter 52:Get More Blog Comments
Chapter 53:Don't Respond to Every Comment
Chapter 54:Keep the Conversations Civil
What is a good quote from Platform?
Top Quote: “You will never see the full path. The important thing is to do the next right thing.” (Meaning) - Platform Quotes, Michael Hyatt
What do critics say?
Here's what one of the prominent reviewers had to say about the book: "Platform is absolutely essential to delivering value. As a big fan of Michael Hyatt, I'm excited he's sharing this with you. Your job? Learn about this and implement it. Your success depends on it." — Chris Brogan, President, Human Business Works, and New York Times best-selling author
* The editor of this summary review made every effort to maintain information accuracy, including any published quotes, chapters, or takeaways. If you're interested in furthering your personal development, I invite you to check out my list of favorite personal development books page. On this page, you'll find a curated list of books that have personally impacted my life, each with a summary and key lessons.
Chief Editor
Tal Gur is an author, founder, and impact-driven entrepreneur at heart. After trading his daily grind for a life of his own daring design, he spent a decade pursuing 100 major life goals around the globe. His journey and most recent book, The Art of Fully Living, has led him to found Elevate Society.
