32 Quotes by Akio Morita

Akio Morita was a Japanese businessman and co-founder of Sony Corporation. He is widely regarded as a pioneer of the electronics industry and played a key role in developing numerous groundbreaking technologies, including the transistor radio and the compact disc. Morita was also a strong advocate for globalization and believed that cultural exchange was essential for promoting understanding and peace between nations. Throughout his career, he demonstrated a commitment to innovation, creativity, and a deep understanding of consumer needs. (Bio)

Akio Morita Quotes


Don't be afraid to make a mistake. But make sure you don't make the same mistake twice. (Meaning)

ELEVATE
Free Resource: A step-by-step blueprint to realize your dreams

I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.

You can be totally rational with a machine. But if you work with people, sometimes logic often has to take a backseat to understanding.

Curiosity is the key to creativity.

A company will get nowhere if all of the thinking is left to management.

But make sure you don't make the same mistake twice.

If you go through life convinced that your way is always best, all the new ideas in the world will pass you by.

In the long run, no matter how good or successful you are or how clever or crafty, your business and its future are in the hands of the people you hire.

Carefully watch how people live, get an intuitive sense as to what they might want and then go with it. Don’t do market research.

Never break another man's rice bowl.

ELEVATE
Free Resource: Over 1000 smart goal ideas to inspire your life

The public does not know what is possible. We do.

I believe it is a big mistake to think that money is the only way to compensate a person for his work. People need money, but they also want to be happy in their work and proud of it.

The "patron saint" of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own country until his ideas of quality control began to make such a big impact on Japanese companies.

Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.

Americans make money by playing `money games,' namely mergers, acquisitions, by simply moving money back and forth ... instead of creating and producing goods with some actual value.

My solution to the problem of unleashing creativity is always to set up a target. The best example of this was the Apollo project in the United States.

My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.

I established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or decide on his promotion.

There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.
The only sure thing is that in business there are no sure things.

ELEVATE
Free Resource: A step-by-step process for healthier social media use

Japanese attitudes toward work seem to be critically different from American attitudes.

The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.

America looks 10 minutes ahead; Japan looks 10 years.

Our plan is to lead the public with new products rather than ask them what kind of products they want.

The company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the workers.

More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.

While the United States has been busy creating lawyers, we have been busier creating engineers.

An enemy of innovation could be your own sales force.

I believe people work for satisfaction.

My solution to the problem of unleashing creativity is always to set up a target.

If you don't want Japan to buy it, don't sell it.

The most important mission for a Japanese manager is to develop a healthy relationship with his employees, to create a familylike feeling within the corporation, a feeling that employees and managers share the same fate.

― Akio Morita Quotes

Reading is Smart. Applying is Smarter:  Apply

Chief Editor

Tal Gur is an author, founder, and impact-driven entrepreneur at heart. After trading his daily grind for a life of his own daring design, he spent a decade pursuing 100 major life goals around the globe. His journey and most recent book, The Art of Fully Living, has led him to found Elevate Society.

 
Actualize Your Potential
Get my simplified process for realizing dreams (The exact process that enabled me to achieve 100 life goals in 10 years)
GET IT FREE:
Access my Start With WHY workbook for free, designed to guide you toward your purpose and the person you are meant to become
expert_advice
Align With Your Why
Elevate In Your Inbox
Get actionable insights, best practices, and wisdom you can apply β€” No hype, No fluff. Just practical ideas that might change your life.

Read The Art of Fully Living

There's no going back-once you embark on the journey you're meant to live, it's impossible to settle for anything less than your dreams.

Click here to learn more

Set Better Goals

Learn a better and smarter approach to setting and achieving goals. It's not just about what you want to achieve, but who you must become in the process.

Click here to learn more
Take The Free Test
Discover your areas for growth in just 5 minutes. Take the FREE self-evaluation test and pinpoint where to focus your efforts

Uplevel Your Game

Explore The Roadmaps

Access a self-paced online roadmap that turns big goals into realities, complete with daily study guides, actionable steps, and proven practices from the world's best minds
Reclaim your freedom, escape 9-5, and live the life you were meant to live β€” A self-paced roadmap with daily study guides, actionable steps, and proven practices
Join The Accelerator
Join a 10-week, personalized immersion that will accelerate your goal-attainment, elevate you to your next level, and turn your big dreams into reality.
Learn More
βœ‰Contact
Thanks for reading. It makes a difference. A portion of all proceeds from our endeavors supports entrepreneurs in the developing world. View Impact...