48 Quotes by Bruce Barton

Bruce Barton, born on August 5, 1886, was an American author, advertising executive, and politician known for his influential writings and contributions to the advertising industry. Barton's book "The Man Nobody Knows" (1925) became a bestseller, presenting Jesus Christ as the ultimate advertising executive and emphasizing the importance of marketing and advertising techniques in spreading ideas.

Through his work, Barton highlighted the power of persuasive communication and the impact of effective storytelling. He co-founded the advertising agency Barton, Durstine & Osborn (BDO), which later became BBDO, one of the world's largest advertising agencies. Barton's innovative ideas and marketing strategies helped shape modern advertising practices and contributed to the growth of the industry. Beyond his success in advertising, Barton was also involved in politics, serving as a congressman from 1937 to 1940. His multifaceted career and his belief in the power of communication and persuasion have left a lasting impact on both the advertising world and the political landscape.

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Bruce Barton Quotes


Action and reaction, ebb and flow, trial and error, change - this is the rhythm of living. Out of our over-confidence, fear; out of our fear, clearer vision, fresh hope. And out of hope, progress.

If you can give your child only one gift, let it be enthusiasm.

A daughter is the happy memories of the past, the joyful moments of the present, and the hope and promise of the future.

The five steps in teaching an employee new skills are preparation, explanation, showing, observation and supervision.

In good times, people want to advertise; in bad times, they have to.

Nothing splendid has ever been achieved except by those who dared believe that something inside of them was superior to circumstance.

When you are through changing, you are through.

When you have something for breakfast, you're not going to be starving by lunch. (Meaning)

Cereal eating is almost a marker for a healthy lifestyle. It sets you up for the day, so you don't overeat.

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"The big rewards come to those who travel the second, undemanded mile."

The essential element in personal magnetism is a consuming sincerity - an overwhelming faith in the importance of the work one has to do.

Great men suffer hours of depression through introspection and self-doubt. That is why they are great. That is why you will find modesty and humility the characteristics of such men.

If you have anything really valuable to contribute to the world it will come through the expression of your own personality, that single spark of divinity that sets you off and makes you different from every other living creature.

If you expect perfection from people your whole life is a series of disappointments, grumblings, and complaints.

When you're through changing you're through.

The most important thing about getting somewhere is starting right where we are.

It takes a real storm in the average person's life to make him realize how much worrying he has done over the squalls.

What a curious phenomenon it is that you can get men to die for the liberty of the world who will not make the little sacrifice that is needed to free themselves from their own individual bondage.

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If you are going to do anything, you must expect criticism. But it's better to be a doer than a critic. The doer moves; the critic stands still, and is passed by.

Conceit is God's gift to little men.

Every time you open your mouth you let men look into your mind.

Jesus picked up twelve men from the bottom ranks of business and forged them into an organisation that conquered the world.

It would do the world good if every man would compel himself occasionally to be absolutely alone. Most of the world s progress has come out of such loneliness.

We pay just as dearly for our triumphs as we do for our defeats. Go ahead and fail. But fail with wit, fail with grace, fail with style. A mediocre failure is as insufferable as a mediocre success.

If you expect perfection from people your whole life is a series of disappointments, grumblings and complaints. If, on the contrary, you pitch your expectations low, taking folks as the inefficient creatures which they are, you are frequently surprised by having them perform better than you had hoped.

Most successful men have not achieved their distinction by having some new talent or opportunity that was at hand.

As a profession advertising is young; as a force it is as old as the world. The first four words ever uttered, Let there be light, constitute its charter. All nature is vibrant with its impulse.

Christ would be a national advertiser today, I am sure, as He was a great advertiser in His own day. He thought of His life as business.

There are no little things.

Many a man who pays rent all his life owns his own home; and many a family has successfully saved for a home only to find itself at last with nothing but a house.

Not eating breakfast is the worst thing you can do, that's really the take-home message for teenage girls.

The faults of advertising are only those common to all human institutions. If advertising speaks to a thousand in order to influence one, so does the church. And if it encourages people to live beyond their means, so does matrimony. Good times, bad times, there will always be advertising. In good times, people want to advertise; in bad times they have to.

If you want to know if your brain is flabby, feel your legs.

If advertising encourages people to live beyond their means, so does matrimony.

Talkers have always ruled. They will continue to rule. The smart thing is to join them.

Before you give up hope, turn back and read the attacks that were made on Lincoln.

Surely no one will consider us lacking in reverence if we say that every one of the "principles of modern salesmanship" on which business men so much pride themselves, are brilliantly exemplified in Jesus' talk and work.

The Bible rose to the place it now occupies because it deserved to rise to that place, and not because God sent anybody with a box of tricks to prove its divine authority.

In the long run no individual prospers beyond the measure of his faith.

Jesus brought forth men's greatest efforts by the promise of obstacles not rewards.

Get money - but stop once in a while to figure what it is costing you to get it. No man gets it without giving something in return. The wise man gives his labor and ability. The fool gives his life.

The ablest men in all walks of modern life are men of faith. Most of them have much more faith than they themselves realize.

Voltaire spoke of the Bible as a short-lived book. He said that within a hundred years it would pass from common use. Not many people read Voltaire today, but his house has been packed with Bibles as a depot of a Bible society.

My program is to leave the fools to nature. She has diseases with which to deal with them.

A man may be down, but he is never out.

If there is no intelligence in the universe, then the universe has created something greater than itself-for it has created you and me.

An election goes on every minute of the business day across the counters of hundreds of thousands of stores and shops where the customers state their preferences and determine which company and which product shall be the leader today and which shall lead tomorrow.

It is said that great leaders are born, not made. The saying is true to this degree, that no man can persuade people to do what he wants them to do, unless he genuinely likes people, and believes that what he wants them to do is to their own advantage.

― Bruce Barton Quotes

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Tal Gur is an author, founder, and impact-driven entrepreneur at heart. After trading his daily grind for a life of his own daring design, he spent a decade pursuing 100 major life goals around the globe. His journey and most recent book, The Art of Fully Living, has led him to found Elevate Society.

 
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