rational messaging seems to have little impact when changing behaviour, and that emotional response – regardless of how it is generated – is what does.
What's the meaning of this quote?
Quote Meaning: This quote suggests that when it comes to changing behavior, rational messaging may not be as effective as emotional response. It implies that appealing to emotions, regardless of how those emotions are evoked, can have a greater impact on influencing behavior compared to relying solely on logical or rational arguments. It underscores the importance of understanding and leveraging emotions in communication and behavior change efforts.
Who said the quote?
The quote “rational messaging seems to have little impact when changing behaviour, and that emotional response – regardless of how it is generated – is what does.” was said in the book Paid Attention (Summary) by Faris Yakob. Faris Yakob is a marketing strategist and author of "Paid Attention: Innovative Advertising for a Digital World," which explores how advertising has evolved in the digital age.
* The editor of this interpretation made every effort to maintain information accuracy. This includes the source and any key ideas or meanings conveyed in it.
Chief Editor
Tal Gur is an author, founder, and impact-driven entrepreneur at heart. After trading his daily grind for a life of his own daring design, he spent a decade pursuing 100 major life goals around the globe. His journey and most recent book, The Art of Fully Living, has led him to found Elevate Society.
