Rethinking Prestige Branding: Summary Review
This is a summary review of Rethinking Prestige Branding containing key details about the book.
What is Rethinking Prestige Branding About?
"Rethinking Prestige Branding: Secrets of the Ueber-Brands" is a book by Mark Pilkington that examines the concept of prestige branding and how it has evolved in the modern era. Rethinking Prestige Branding explores the shifting nature of brand prestige and provides strategies for companies to build and maintain a prestigious brand image.
Uncovering the secrets of why and how some brands are created more equal than others, Rethinking Prestige Branding includes over 100 case studies from Apple and Abercrombie & Fitch to Tate Modern and Tesla. Rather than re-telling brand success stories or re-hashing long-standing marketing principles, it takes readers on a colourful journey behind the scenes of today's marketing pros. This book will fascinate marketing professional just as much as those who are simply curious as to how premium brands tick.
Summary Points & Takeaways from Rethinking Prestige Branding
Some key summary points and takeaways from the book include:
* The book explores the history of prestige branding, from its roots in luxury goods and services to its current form in the digital age.
* Pilkington argues that prestige branding is no longer defined by the traditional markers of exclusivity, quality, and luxury, but by a new set of values that reflect the changing attitudes and expectations of consumers.
* He identifies the key drivers of prestige branding, including personalization, authenticity, and sustainability, and how they are shaping the way brands are perceived and valued.
* The book provides insights into the strategies and tactics used by prestige brands to create and maintain their status, such as building brand communities, leveraging social media, and leveraging technology to deliver personalized experiences.
* Pilkington also discusses the challenges facing prestige brands in the digital age, including the rise of new technologies, the growing importance of sustainability, and the need to remain relevant and authentic in an increasingly crowded market.
* "Rethinking Prestige Branding" is a must-read for anyone interested in the future of branding, marketing, and consumer behavior, and provides valuable insights for brands looking to stay ahead in an ever-changing landscape.
Who is the author of Rethinking Prestige Branding?
JP Kuehlwein is the Marketing Principal at The Conference Board. In addition, he is co-founder of 'Ueber-Brands' a firm that helps owners elevate their brands to make them peerless, priceless and profitable.
Wolfgang Schaefer is CEO and Founder of zwoelf consulting, specialized in narrative brand strategies. Based in Berlin and NYC, he lectures at XU Exponential University Potsdam and other schools in Europe and the US.
Book Details
- Print length: 272 pages
- Genre: Business, Nonfiction
What is a good quote from Rethinking Prestige Branding?
Top Quote: “devotion needs distance” (Meaning) - Rethinking Prestige Branding Quotes, Wolfgang Schaefer and J.P. Kuehlwein
What do critics say?
Here's what one of the prominent reviewers had to say about the book: "In a world of disparate alternatives, consumers are choosing to express themselves with brand choices that reflect their values. Kuehlwein and Schaefer expertly navigate these waters to enable the architects of prestige brands." — Executive Vice President and Chief Marketing Offic Andy England
* The editor of this summary review made every effort to maintain information accuracy, including any published quotes, chapters, or takeaways. If you're interested in enhancing your personal growth, I suggest checking out my list of favorite self-development books. These books have been instrumental in my own personal development and I'm confident they can help you too.
Chief Editor
Tal Gur is an author, founder, and impact-driven entrepreneur at heart. After trading his daily grind for a life of his own daring design, he spent a decade pursuing 100 major life goals around the globe. His journey and most recent book, The Art of Fully Living, has led him to found Elevate Society.
