Rocket: Summary Review
This is a summary review of Rocket containing key details about the book.
What is Rocket About?
Rocket is a book about how companies can achieve sustainable growth in the modern economy by creating highly personalized, data-driven customer experiences.
Rocket tells the story of how 16 remarkable business leaders created great brands. The author tells you how he turned a two-store chain into a $6.5 billion worldwide brand called Victoria Secret, and Howard Schultz shares how he took his passion for a little coffee shop in Seattle and grew it into a 22,000-store chain, just to name two. Every story is connected to a “how-to” lesson, and by the end, you'll have what you need to turn your best customers into apostles, cravers, and brand ambassadors.
Summary Points & Takeaways from Rocket
Some key summary points and takeaways from the book include:
* Build a Growth Factory: To achieve infinite growth, companies need to establish a "growth factory" that systematically generates new business ideas, tests them, and scales them up.
* Find a New Market: Companies can find new markets by focusing on customers who are underserved or overlooked, or by looking for unmet needs in existing markets.
* Build a Growth Portfolio: Companies should build a portfolio of growth initiatives, with a mix of "big bet" projects and smaller, less risky experiments.
* Create a Growth Mindset: Leaders should foster a culture of experimentation, risk-taking, and learning. They should also set ambitious growth targets and hold themselves and their teams accountable for achieving them.
* Invest in Talent: Companies need to attract and retain top talent to fuel growth. This includes investing in employee development, creating a supportive work environment, and offering competitive compensation and benefits.
* Innovate Continuously: Companies should continuously innovate to stay ahead of the competition. This includes investing in research and development, experimenting with new technologies and business models, and staying close to customers to understand their evolving needs.
* Collaborate and Co-create: Companies can accelerate growth by collaborating with partners, suppliers, and customers to co-create new products and services, and to share risks and rewards.
* Scale Responsibly: Companies need to be prepared to scale rapidly when they find a winning formula, but they also need to be responsible stewards of the environment and society. This includes managing their environmental impact, treating employees fairly, and contributing to the communities in which they operate.
Who is the author of Rocket?
Michael J. Silverstein is an American business consultant and author. He is an independent private equity investor and chairman of several startup enterprises, including Coterie Diaper and Hand IQ.
Dylan Bolden is a Managing Director and Senior Partner for the Boston Consulting Group (BCG). He is currently the Global Chair of Functional Practices for BCG and is part of BCG’s Executive Committee, Operating Committee, and Partner Development Committee. He is a leader in the Retail, Restaurant, Travel, Consumer Packaged Goods, Technology Advantage, and Marketing & Sales Practice Areas.
Rohan Kewal Sajdeh is an Australian management consultant. He is currently a senior partner and managing director of the Boston Consulting Group, in their Chicago office.
Book details
- Print length: 320 Pages
- Genre: Business
What are the chapters in Rocket?
Chapter 1: Don't Ask Your Customers What They Want (Because They Don't Know Until You Show Them
Chapter 2: Woo Your Biggest Fans (Because They're Absolutely Worth It)
Chapter 3: Always Welcome Your Customers' Scorn (Because You'll Come Back Stronger)
Chapter 4: Look Do Count (Because People Really Do Judge A Book by Its Cover)
Chapter 5: Transform Your Employees into Passionate Disciples (Because Love Is Truly Infectious)
Chapter 6: Better Ram Up Your Virtual Relationships (Because That's What Your Customers Are Doing)
Chapter 7: Take Giant Leaps (Because You're Not Going to Win with Timid Steps)
Chapter 8: Find Out What Schismogenesis Means (Because It Will Save Your Relationships)
* The editor of this summary review made every effort to maintain information accuracy, including any published quotes, chapters, or takeaways. If you want to enhance your personal growth, I recommend checking out my list of favorite personal growth books. These books have played a significant role in my life, and each one includes a summary and takeaways to help you apply the concepts.
Chief Editor
Tal Gur is an author, founder, and impact-driven entrepreneur at heart. After trading his daily grind for a life of his own daring design, he spent a decade pursuing 100 major life goals around the globe. His journey and most recent book, The Art of Fully Living, has led him to found Elevate Society.
