Selling To Big Companies: Summary Review
This is a summary review of Selling To Big Companies containing key details about the book.
What is Selling To Big Companies About?
"Selling to Big Companies" is a book that provides strategies and tips for successfully selling products or services to large corporations.
Setting up meetings with corporate decision makers has never been harder. It's almost impossible to get them to pick up the phone. They never return your calls. And if you do happen to catch them, they blow you off right away. It's time to stop making endless cold calls or waiting for the phone to ring. In today's crazy marketplace, new sales strategies are needed to penetrate these big accounts.
Summary Points & Takeaways from Selling To Big Companies
Some key summary points and takeaways from the book include:
* Big companies are different from small businesses and require a different sales approach.
* Understanding the decision-making process and key players within a big company is crucial for success.
* Building relationships with key stakeholders is essential for gaining access and trust.
* Utilize a consultative selling approach to understand the company's needs and offer solutions.
* Highlight the value proposition and ROI of your product or service.
* Be prepared to address objections and concerns.
* Follow up and keep in touch regularly to maintain the relationship.
* Be patient and persistent in your sales efforts, as the sales cycle may be longer in big companies.
Who is the author of Selling To Big Companies?
Jill Konrath is a sales strategist, speaker and the author of the sales books Selling to Big Companies and SNAP Selling.
Book Details
- Print length: 272 pages
- Genre: Business, Nonfiction
What is a good quote from Selling To Big Companies?
Top Quote: “Sellers who are successful today know that customers can go online and find out all that stuff in seconds.” (Meaning) - Selling To Big Companies Quotes, Jill Konrath
What do critics say?
Here's what one of the prominent reviewers had to say about the book: "Jill Konrath’s Selling to Big Companies workshop is a powerhouse session for seasoned salespeople who want to put top-level prospecting techniques to immediate use. When combined with her book, the workshop creates a powerful one-two punch. Five stars out of five!" — Bill Lauf Jr.
* The editor of this summary review made every effort to maintain information accuracy, including any published quotes, chapters, or takeaways. If you're interested in furthering your personal growth, you may want to explore my list of favorite self-improvement books. These books, which have had a significant impact on my life, are carefully curated and come with summaries and key lessons.
Chief Editor
Tal Gur is an author, founder, and impact-driven entrepreneur at heart. After trading his daily grind for a life of his own daring design, he spent a decade pursuing 100 major life goals around the globe. His journey and most recent book, The Art of Fully Living, has led him to found Elevate Society.
