Start at the End: Summary Review
This is a summary review of Start at the End containing key details about the book.
What is Start at the End About?
"Start at the End: How Companies Can Grow Bigger and Faster by Reversing Their Business Plan" by Matt Wallaert is a book that explores the idea of starting with the end goal in mind when building a business.
Start at the End offers a new framework for design, grounded in behavioral science. The author argues that the purpose of everything is behavior change. By starting with outcomes instead of processes, the most effective companies understand what people want to do and why they aren't already doing it, then build products and services to bridge the gap.
Summary Points & Takeaways from Start at the End
Some key summary points and takeaways from the book include:
* Start with the end goal: The author argues that starting with the end goal in mind is a key factor in building a successful business, as it allows the company to focus on what is most important and to work backwards to achieve that goal.
* Focus on the customer: The author emphasizes the importance of putting the customer first, and of understanding the customer's needs and desires in order to build a successful business.
* Use data to inform decisions: The author argues that using data to inform decisions is a key factor in building a successful business, as data can provide insight into customer behavior and preferences.
* Be flexible and adaptable: The author emphasizes the importance of being flexible and adaptable, and of being open to change in order to build a successful business.
* Focus on growth: The author argues that focusing on growth is a key factor in building a successful business, and that companies need to continually innovate and improve in order to grow and succeed.
* Prioritize experimentation: The author encourages companies to prioritize experimentation and to test new ideas and approaches in order to stay ahead of the competition.
* Overall, "Start at the End: How Companies Can Grow Bigger and Faster by Reversing Their Business Plan" provides a comprehensive understanding of the principles of starting with the end goal in mind when building a business. The author provides practical tips and recommendations for focusing on the customer, using data to inform decisions, being flexible and adaptable, focusing on growth, and prioritizing experimentation, in order to build a successful business.
Who is the author of Start at the End?
Matt Wallaert is a behavioral scientist and entrepreneur working at the intersection of technology and human behavior, designing products and programs that help people live happier, healthier lives.
Book details
- Print length: 256 pages
- Genre: Business, Design, Nonfiction
What are the chapters in Start at the End?
Chapter 1 Validate Your Potential Insight
Chapter 2 Writing a Behavioral Statement
What do critics say?
Here's what one of the prominent reviewers had to say about the book: “Clear and concise, this is a book for anyone who believes there is a better way to do business. Wallaert is right: we can all be behavioral scientists. And we all should be.” — Sallie Krawcheck, CEO and cofounder of Ellevest
* The editor of this summary review made every effort to maintain information accuracy, including any published quotes, chapters, or takeaways. If you're interested in enhancing your personal growth, I suggest checking out my list of favorite self-development books. These books have been instrumental in my own personal development and I'm confident they can help you too.
Chief Editor
Tal Gur is an author, founder, and impact-driven entrepreneur at heart. After trading his daily grind for a life of his own daring design, he spent a decade pursuing 100 major life goals around the globe. His journey and most recent book, The Art of Fully Living, has led him to found Elevate Society.
