Talk Triggers: Summary Review
This is a summary review of Talk Triggers containing key details about the book.
What is Talk Triggers About?
"Talk Triggers" is a book that teaches how to create remarkable word-of-mouth referral systems by designing conversations that inspire customers to spread the word about a business.
Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business. The key to activating customer chatter is the realization that same is lame. Nobody says "let me tell you about this perfectly adequate experience I had last night." The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. That's when word of mouth becomes involuntary: the customers of these businesses simply MUST tell someone else.
Summary Points & Takeaways from Talk Triggers
Some key summary points and takeaways from the book include:
* Word-of-mouth marketing is the most powerful form of marketing.
* Talk Triggers are specific, actionable, and repeatable elements of a customer experience that encourage customers to talk about a business.
* To create a Talk Trigger, businesses need to identify their Unique Talkable Point and then design their customer experience around it.
* The Talk Trigger needs to be measurable, repeatable, and scalable.
* The Talk Trigger should be integrated into the overall business strategy and communicated to all employees.
* Companies can track the success of their Talk Trigger by measuring the number of referrals and customer reviews.
* The authors provide case studies and examples of successful Talk Triggers in various industries.
Who is the author of Talk Triggers?
Jay Baer is a Hall of Fame Speaker, New York Times best-selling author of six books, internet pioneer, entrepreneur, and the most inspirational expert on marketing, word of mouth, and customer service.
Daniel Lemin is a respected authority on the reputation industry, a consultant for prominent Fortune 500 companies, a frequent public speaker, and a senior strategist with Convince & Convert.
Book Details
- Print length: 272 pages
- Genre: Business, Nonfiction, Communication
Talk Triggers Chapters
Chapter 1 :Talk Is Cheap
Chapter 2:Steer the Conversation
Chapter 3:Same Is Lame
Chapter 4:Be Remarkable
Chapter 5:Be Relevant
Chapter 6:Be Reasonable
Chapter 7:Be Repeatable
Chapter 8:Talkable Empathy
Chapter 9:Talkable Usefulness
Chapter 10:Talkable Generosity
Chapter 11:Talkable Speed
Chapter 12:Talkable Attitude
Chapter 13:Gather Internal Insights
Chapter 14:Get Close To Your Customers
Chapter 15:Create Candidate Talk Triggers
Chapter 16:Test and Measure Your Talk Triggers
Chapter 17:Expand And Turn On
Chapter 18:Amplify Your Talk Trigger
Chapter 19:Create Your Next Talk Trigger
* The editor of this summary review made every effort to maintain information accuracy, including any published quotes, chapters, or takeaways. If you're interested in furthering your personal development, I invite you to check out my list of favorite personal development books page. On this page, you'll find a curated list of books that have personally impacted my life, each with a summary and key lessons.
Chief Editor
Tal Gur is an author, founder, and impact-driven entrepreneur at heart. After trading his daily grind for a life of his own daring design, he spent a decade pursuing 100 major life goals around the globe. His journey and most recent book, The Art of Fully Living, has led him to found Elevate Society.
