The 22 Immutable Laws of Marketing: Summary Review
This is a summary review of The 22 Immutable Laws of Marketing containing key details about the book.
What is The 22 Immutable Laws of Marketing About?
The 22 Immutable Laws of Marketing provides a set of guidelines for creating and maintaining a successful brand in the competitive world of marketing.
In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.
Summary Points & Takeaways from The 22 Immutable Laws of Marketing
Some key summary points and takeaways from the book include:
* The Law of Leadership: It's better to be first than it is to be better.
* The Law of the Category: If you can't be first in a category, set up a new category you can be first in.
* The Law of the Mind: It's better to be first in the mind than to be first in the marketplace.
* The Law of Perception: Marketing is not a battle of products, it's a battle of perceptions.
* The Law of Focus: The most powerful concept in marketing is owning a word in the prospect's mind.
* The Law of Exclusivity: Two companies cannot own the same word in the prospect's mind.
* The Law of the Ladder: You must establish a ladder of categories to climb in the mind.
* The Law of Duality: In the long run, every market becomes a two-horse race.
* The Law of the Opposite: If you're shooting for second place, your strategy is determined by the leader.
* The Law of Division: Over time, a category will divide and become two or more categories.
* The Law of Perspective: Marketing effects take place over an extended period of time.
* The Law of Line Extension: There is an irresistible pressure to extend the equity of the brand.
* The Law of Sacrifice: You have to give up something in order to get something.
* The Law of Attributes: For every attribute, there is an opposite, effective attribute.
* The Law of Candor: When you admit a negative, the prospect will give you a positive.
* The Law of Singularity: In each situation, only one move will produce substantial results.
* The Law of Unpredictability: Unless you write your competitor's plans, you can't predict the future.
* The Law of Success: Success often leads to arrogance, and arrogance to failure.
* The Law of Failure: Failure is to be expected and accepted.
* The Law of Hype: The situation is often the opposite of the way it appears in the press.
* The Law of Acceleration: Successful programs are not built on fads, they're built on trends.
* The Law of Resources: Without adequate funding, an idea won't get off the ground.
Who is the author of The 22 Immutable Laws of Marketing?
Alfred Paul Ries was an American marketing professional and author. He was the cofounder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries.
John Francis "Jack" Trout was an American advertising executive and an owner of Trout & Partners, a consulting firm. He was one of the founders and pioneers of positioning theory and also marketing warfare theory.
Book Details
- Print length: 143 pages
- Genre: Business, Nonfiction, Entrepreneurship
What is a good quote from The 22 Immutable Laws of Marketing?
Top Quote: “Marketing is a battle of perceptions, not products.” (Meaning) - The 22 Immutable Laws of Marketing Quotes, Al Ries and Jack Trout
* The editor of this summary review made every effort to maintain information accuracy, including any published quotes, chapters, or takeaways. If you want to enhance your personal growth, I recommend checking out my list of favorite personal growth books. These books have played a significant role in my life, and each one includes a summary and takeaways to help you apply the concepts.
Chief Editor
Tal Gur is an author, founder, and impact-driven entrepreneur at heart. After trading his daily grind for a life of his own daring design, he spent a decade pursuing 100 major life goals around the globe. His journey and most recent book, The Art of Fully Living, has led him to found Elevate Society.
