This is a summary review of The Creator’s Code containing key details about the book.
What is The Creator’s Code About?
The Creator’s Code reveals six skills that make creators of all kinds of endeavors breakthrough. These skills aren’t rare gifts or slim chance talents. Entrepreneurship, Wilkinson demonstrates, is accessible to everyone.
Who is the author of The Creator’s Code?
Amy Wilkinson is CEO and founder of Ingenuity, Lecturer at Stanford Graduate School of Business and author of The Creator’s Code: The Six Essential Skills of Extraordinary Entrepreneurs. She advises executives and emerging leaders around the world on how to master the skills that underlie entrepreneurial success.
What are good quotes from The Creator’s Code?
“The ability to learn faster than your competitors may be the only sustainable competitive advantage. —Arie de Geus”
“I’m here to build something for the long term. Anything else is a distraction,” Facebook cofounder Mark Zuckerberg said when he declined Yahoo’s $1 billion offer to buy his social networking service in 2006. The average twenty-two-year-old would have accepted millions in profit from a dorm-room experiment, but Zuckerberg kept his eyes on the horizon.”
“Creators test ideas in low-risk experiments and quickly, creatively, and inexpensively gather insights to determine whether a product or idea will take off. By taking small risks, they avoid catastrophic mistakes. “Failure is something you know only in hindsight,” Handle cofounder and Menlo Ventures partner Shawn Carolan said. As an entrepreneur trying to solve e-mail overload with Handle, a software application, Carolan calls the twists and turns “pivots” that reveal failure only in retrospect. Creators try several approaches to find out what will work and what will not.”
“Creators don’t get stuck looking back. They take lessons forward and avoid the trap of regret. They don’t expend effort on what has happened. Instead, they spend all of their energy on what they can do next.”
“But you have to do the best you can, and if you’re not having problems, you’re probably not going fast enough.”
“Dedicated to things that haven’t happened yet and the dreamers who will make them come true”
“Plank isn’t an expert in fabrics or manufacturing, or even retail. He never played a down in the National Football League. He doesn’t hold a degree from an Ivy League school. He is a creator who has cracked the creator’s code. “What defines our brand is that there is this blue-collar, this walk-on mentality, that there is nothing that can stop me, there is nothing that can prevent me from moving forward to being successful,” Plank said as we walked across Under Armour’s campus in a gritty Baltimore neighborhood.”
“But the struggle made them more frugal and creative.”
“Airbnb reached “Ramen profitability” in 2010. Gebbia explained: “It’s the moment when you’re making enough in revenue to pay your rent and eat Top Ramen. If you can get to that moment, you have an unlimited runway.”
“Starting a sharing-economy company wasn’t trendy or cool. No venture capitalist clamored to fund “the weird idea” to rent couches and extra bedrooms to strangers. The Airbnb founders’ idea was a long shot. Or was it?”
“Creators discover what ignites them, then fuel their efforts with a sense of mission that transcends the bottom line.”
“There are no slam dunks,” said Alex Laskey, cofounder of Opower, which sells energy-saving software. “Might as well fail trying to do something important.”
- Print length: 240 Pages
- Genre: Business, Entrepreneurship, Nonfiction
What are the chapters in The Creator’s Code?
Chapter 1: Find the Gap
Chapter 2: Drive for Daylight
Chapter 3: Fly the Ooda Loop
Chapter 4: Fail Wisely
Chapter 5: Network Minds
Chapter 6: Gift Small Goods
What do critics say?
Here's what one of the prominent reviewers had to say about the book: “This book is the inspiring story of men and women who are changing our world. Amy Wilkinson has cracked their code and given us all ways to join their ranks. This book is a game-changer and a life-changer.” — Tom Peters
* The summary points above have been concluded from the book and other public sources. The editor of this summary review made every effort to maintain information accuracy, including any published quotes, chapters, or takeaways
Tal Gur is an author, founder, and impact-driven entrepreneur at heart. After trading his daily grind for a life of his own daring design, he spent a decade pursuing 100 major life goals around the globe. His journey and most recent book, The Art of Fully Living, has led him to found Elevate Society.