The New Rules of Marketing & PR: Summary Review
This is a summary review of The New Rules of Marketing & PR containing key details about the book.
What is The New Rules of Marketing & PR About?
"The New Rules of Marketing & PR" is a guide on how to use digital technologies and social media to promote products, services, and ideas to new and expanded audiences.
The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. The New Rules of Marketing and PR, Second Edition gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign.
Summary Points & Takeaways from The New Rules of Marketing & PR
Some key summary points and takeaways from the book includes:
* The traditional ways of advertising and public relations have changed and new approaches are required.
* Utilize content marketing to establish expertise and build trust with customers.
* Embrace social media as a way to reach and engage with customers.
* Use search engine optimization (SEO) to drive traffic to a website.
* Use online PR to build a reputation, increase visibility, and drive traffic to a website.
* Utilize blog and podcasting to build a following and engage with customers.
* Use online video to communicate brand messages and engage with customers.
* Utilize email marketing to reach and engage with customers.
* Use online advertising to reach target audiences.
* Continuously monitor and adjust marketing and PR strategies to stay relevant and effective.
Who is the author of The New Rules of Marketing & PR?
DAVID MEERMAN SCOTT is an award-winning marketing strategist, conference speaker, and seminar leader. He is the author of World Wide Rave and the editor of The New Rules of Social Media series, also from Wiley.
Book Details
- Print length: 439 pages
- Genre: Business, Nonfiction, Social Media
The New Rules of Marketing & PR Chapters
Chapter 1 :The Old Rules of Marketing and PR Are Ineffective in an Online World
Chapter 2:The New Rules of Marketing and PR
Chapter 3:Reaching Your Buyers Directly
Chapter 4:Social Media and Your Targeted Audience
Chapter 5:Blogs: Tapping Millions of Evangelists to Tell Your Story
Chapter 6:Audio and Video Drive Action
Chapter 7:The Content-Rich Website
Chapter 8:Marketing and PR in Real Time
Chapter 9:Artificial Intelligence and Machine Learning for Marketing and PR
Chapter 10:You Are What You Publish: Building Your Marketing and PR Plan
Chapter 11:Growing Your Business: How Marketing and PR Drive Sales
Chapter 12:Strategies for Creating Awesome Content
Chapter 13:How to Write for Your Buyers
Chapter 14:Social Networking as Marketing
Chapter 15:Blogging to Reach Your Buyers
Chapter 16:An Image Is Worth a Thousand Words
Chapter 17:Video and Podcasting Made Easy
Chapter 18:How to Use News Releases to Reach Buyers Directly
Chapter 19:Your Newsroom: A Front Door for Much More Than the Media
Chapter 20:The New Rules for Reaching the Media
Chapter 21:Newsjacking Your Way into the Media
Chapter 22:Search Engine Marketing
Chapter 23:Make It Happen
What is a good quote from The New Rules of Marketing & PR?
Top Quote: “When people come to you online, they are not looking for TV commercials. They are looking for information to help them make a decision.” - The New Rules of Marketing & PR Quotes, David Meerman Scott
* The editor of this summary review made every effort to maintain information accuracy, including any published quotes, chapters, or takeaways. If you're interested in furthering your personal development, I invite you to check out my list of favorite personal development books page. On this page, you'll find a curated list of books that have personally impacted my life, each with a summary and key lessons.
Chief Editor
Tal Gur is an author, founder, and impact-driven entrepreneur at heart. After trading his daily grind for a life of his own daring design, he spent a decade pursuing 100 major life goals around the globe. His journey and most recent book, The Art of Fully Living, has led him to found Elevate Society.
