The Small BIG: Summary Review
This is a summary review of The Small BIG containing key details about the book.
What is The Small BIG About?
"The Small BIG" offers a collection of evidence-based, scalable tactics for persuading others in a practical and impactful way.
At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In The small BIG, three heavyweights from the world of persuasion science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today's information-overloaded world, it is now the smallest changes that lead to the biggest differences in results.
Summary Points & Takeaways from The Small BIG
Some key summary points and takeaways from the book includes:
* Small changes in approach and behavior can have a big impact in achieving desired outcomes.
* The art of persuasion lies in understanding the motivations of others and approaching communication with empathy and rapport.
* Pre-suasion strategies, such as priming, can set the stage for successful persuasion.
* Confirmation bias, social proof, and framing can all be used to influence others.
* The best persuasive arguments use both logic and emotions.
* Collaboration and partnership are key to successful persuasion in organizations.
Who is the author of The Small BIG?
Steve Martin is the co-author of the New York Times International bestseller Yes! 50 Secrets from the Science of Persuasion. His work in the field of persuasion science has featured widely in the global media.
Noah Goldstein is a protege of Cialdini's. He is an assistant professor at the University of Chicago Graduate School of Business. He earned a Ph. D. in psychology under Robert Cialdini at Arizona State University in 2007.
Robert Beno Cialdini is an American psychologist and academic. He is the Regents' Professor Emeritus of Psychology and Marketing at Arizona State University and was a visiting professor of marketing, business and psychology at Stanford University, as well as at the University of California at Santa Cruz.
Book Details
- Print length: 240 pages
- Genre: Business, Psychology, Nonfiction
The Small BIG Chapters
Chapter 1:Bagels
Chapter 2:Birthday Paradox
Chapter 3:Bitmap Message
Chapter 4:Blackjack
Chapter 5:Bouncing DVD Logo
Chapter 6:Caesar Cipher
Chapter 7:Caesar Hacker
Chapter 8:Calendar Maker
Chapter 9:Carrot in a Box
Chapter 10:Cho-Han
Chapter 11:Clickbait Headline Generator
Chapter 12:Collatz Sequence
Chapter 13:Conway’s Game of Life
Chapter 14:Countdown
Chapter 15:Deep Cave
Chapter 16:Diamonds
Chapter 17:Dice Math
Chapter 18:Dice Roller
Chapter 19:Digital Clock
Chapter 20:Digital Stream
Chapter 21:DNA Visualization
Chapter 22:Ducklings
Chapter 23:Etching Drawer
Chapter 24:Factor Finder
Chapter 25:Fast Draw
Chapter 26:Fibonacci
Chapter 27:Fish Tank
Chapter 28:Flooder
Chapter 29:Forest Fire Sim
Chapter 30:Four in a Row
Chapter 31:Guess the Number
Chapter 32:Gullible
Chapter 33:Hacking Minigame
Chapter 34:Hangman and Guillotine
Chapter 35:Hex Grid
Chapter 36:Hourglass
Chapter 37:Hungry Robots
Chapter 38:J’Accuse!
Chapter 39:Langton’s Ant
Chapter 40:Leetspeak
Chapter 41:Lucky Stars
Chapter 42:Magic Fortune Ball
Chapter 43:Mancala
Chapter 44:Maze Runner 2D
Chapter 45:Maze Runner 3D
Chapter 46:Million Dice Roll Statistics Simulator
Chapter 47:Mondrian Art Generator
Chapter 48:Monty Hall Problem
Chapter 49:Multiplication Table
Chapter 50:Ninety-Nine Bottles
Chapter 51:niNety-nniinE BoOttels
Chapter 52:Numeral System Counters
Chapter 53:Periodic Table of the Elements
Chapter 54:Pig Latin
What is a good quote from The Small BIG?
Top Quote: "One of the most common explanations for lack of persuasive success is also one of the simplest: People recognize they should change their behavior, but they just don’t feel like doing it right now.” - The Small BIG Quotes, Steve J. Martin, Noah J. Goldstein and Robert B. Cialdini
What do critics say?
Here's what one of the prominent reviewers had to say about the book: "The Small BIG is a fun, educational and entertaining read. You'll experience some brain bending in the process, you'll pick up some tips and strategies and ultimately, grow your influence muscle to a point where your results will shine." — Small Business Trends
* The editor of this summary review made every effort to maintain information accuracy, including any published quotes, chapters, or takeaways. If you're interested in furthering your personal development, I invite you to check out my list of favorite personal development books page. On this page, you'll find a curated list of books that have personally impacted my life, each with a summary and key lessons.
Chief Editor
Tal Gur is an author, founder, and impact-driven entrepreneur at heart. After trading his daily grind for a life of his own daring design, he spent a decade pursuing 100 major life goals around the globe. His journey and most recent book, The Art of Fully Living, has led him to found Elevate Society.
