The Strategy and Tactics of Pricing: Summary Review
This is a summary review of The Strategy and Tactics of Pricing containing key details about the book.
What is The Strategy and Tactics of Pricing About?
The Strategy and Tactics of Pricing is a book that explores the fundamental concepts and principles of pricing strategy and tactics, and provides insights and practical tools to help organizations implement effective pricing strategies.
The Strategy and Tactics of Pricing shows readers how to manage markets strategically—rather than simply calculate pricing based on product and profit—in order to improve their competitiveness and the profitability of their offers. The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today’s markets.
Summary Points & Takeaways from The Strategy and Tactics of Pricing
Some key summary points and takeaways from the book includes:
* Understanding the customer's perceived value and pricing accordingly is key to successful pricing strategy.
* Price should be considered as a part of the overall value proposition offered by a product or service.
* Companies should continuously evaluate and adjust their pricing strategies based on market changes, competitor actions, and customer behavior.
* Different pricing tactics such as price skimming, penetration pricing, and value-based pricing can be used depending on the target market and objectives.
* Companies should consider the use of price elasticity and market segmentation to optimize their pricing strategies.
* Collaboration with sales, marketing, and finance teams is essential in developing and executing a successful pricing strategy.
* The implementation of pricing technology and data analysis can enhance the effectiveness of pricing strategies.
Who is the author of The Strategy and Tactics of Pricing?
Joseph Zale is a best selling author. He is the author of The Strategy and Tactics of Pricing.
Dr. Thomas Nagle founded the Strategic Pricing Group (now part of Monitor Deloitte) in 1987 soon after publication of the first edition of The Strategy and Tactics of Pricing.
Book Details
- Print length: 349 pages
- Genre: Business, Nonfiction, Economics
The Strategy and Tactics of Pricing Chapters
Chapter 1 :Tactical Pricing: Changing the Pricing Game to Drive Profitable Growth
Chapter 2:Pricing Strategy
Chapter 3:Value Creation
Chapter 4:Price Structure
Chapter 5:Price and Value Communication
Chapter 6:Pricing Policy
Chapter 7:Price Level
Chapter 8:Costs
Chapter 9:Financial Analysis
Chapter 10:Competition
Chapter 11:Channels of Distribution
Chapter 12:Pricing Over the Product Life Cycle
Chapter 13:Price and Value Measurement: Research Techniques to Supplement Judgment
Chapter 14:Ethics and the Law
* The editor of this summary review made every effort to maintain information accuracy, including any published quotes, chapters, or takeaways. If you're interested in furthering your personal growth, you may want to explore my list of favorite self-improvement books. These books, which have had a significant impact on my life, are carefully curated and come with summaries and key lessons.
Chief Editor
Tal Gur is an author, founder, and impact-driven entrepreneur at heart. After trading his daily grind for a life of his own daring design, he spent a decade pursuing 100 major life goals around the globe. His journey and most recent book, The Art of Fully Living, has led him to found Elevate Society.
