Ultimate Guide to Local Business Marketing: Summary Review
This is a summary review of Ultimate Guide to Local Business Marketing containing key details about the book.
What is Ultimate Guide to Local Business Marketing About?
Ultimate Guide to Local Business Marketing by Perry Marshall and Talor Zamir is a book that provides practical advice and strategies for small and local businesses to effectively market their products and services to their target audience, using online and offline marketing channels. The book covers topics such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and reputation management, providing actionable insights and tools to help businesses achieve their marketing goals and grow their customer base.
Ultimate Guide to Local Business Marketing defines local search marketing--often confused with paid search and searchengine optimization--to local listing and reviews to social outreach andeffective content development, this guide delivers the tools to build acomplete local marketing campaign. This book will help you discover how to capture high-quality leads from Google AdWords and Bing in 48 hours and master the components of a high-converting campaign and get the most visitors and phone calls for your buck.
Summary Points & Takeaways from Ultimate Guide to Local Business Marketing
Some key summary points and takeaways from the book include:
* Establishing a strong online presence is crucial for local businesses to attract and retain customers.
* Online advertising platforms like Google Ads and Facebook Ads can be powerful tools for local businesses to target and reach potential customers.
* Creating a website with clear calls to action, customer reviews and testimonials, and high-quality visuals can help local businesses convert website visitors into customers.
* Effective search engine optimization (SEO) practices can help local businesses rank higher on search engine results pages and increase their online visibility.
* Social media platforms like Facebook, Twitter, and Instagram can be used to engage with customers, build brand awareness, and drive traffic to a local business's website.
* Email marketing can be an effective way to stay in touch with customers, build loyalty, and promote new products or services.
* Local businesses should prioritize customer service and actively seek feedback to continually improve the customer experience.
* Building partnerships with other local businesses, organizations, and influencers can help a local business expand its reach and attract new customers.
Who is the author of Ultimate Guide to Local Business Marketing?
Perry Sink Marshall is an American business consultant, and author of books on marketing, business strategy, communications technology, and evolution.
Talor Zamir is a bestselling author. He is an American entrepreneur and the founder of BuyPeakPerformance.com
Book details
- Print length: 234 Pages
- Genre: Business, Entrepreneurship, Finance
What are the chapters in Ultimate Guide to Local Business Marketing?
Chapter 1: Why 95 Percent of Local Businesses Are Failing Miserably with Their Marketing
Chapter 2: Search Engines Are the New Yellow Pages
Chapter 3: Search Engine Optimization (SEO) vs. Pay Per Click (PPC)
Chapter 4: The Dirty Little Secret Ad Agencies Are Afraid You'll Find Out
Chapter 5: The 80/20 Rule: It's Not What You Think, But It's Really Profitable!
Chapter 6: Google AdWords: The Greatest Innovation in Advertising History
Chapter 7: The Top Four Reasons Local Business Fail Using Google AdWords
Chapter 8: The Most Important Piece of the Puzzle - Your Landing Page
Chapter 9: How to Make Landing Pages that Convert Curiosity to Cash
Chapter 10: Increase Your Conversion and Dominate Your Niche with a Killer USP!
Chapter 11: Why You Must Track All Conversions on Your Landing Page
Chapter 12: How to Find the Best Keywords to Start With
Chapter 13: Advanced Keyword Research
Chapter 14: Keyword Matching Options: Dodging Google's StupidityTax
Chapter 15: Breaking Out Your KeyWords into Ad Groups
Chapter 16: Build Your Google AdWords Campaign from Scratch
Chapter 17: Bidding Strategies Make or Break You
Chapter 18: The Ultimate Local Google Ad
Chapter 19: Ad Extensions: Twice the Real Estate for No Extra Money
Chapter 20: Split-Testing Your Ads: The Key Continuous Improvement
Chapter 21: Conversion Tracking
Chapter 22: Mobile Search Advertising: The Future of Local Business Marketing
Chapter 23: Scale Up Your Lead Flow Once You Have Winner
Chapter 24: Remarketing: A Powerful Strategy Every Local Business Should Use
Chapter 25: Convert Those Leads into Paying Clients and Profits
Chapter 26: What to Look for When Hiring a PPC Agency
Chapter 27: Local SEO Techniques
Chapter 28: Facebook and Facebook Ads for Local Businesses
Chapter 29: Take Action - and Get Started!
What do critics say?
Here's what one of the prominent reviewers had to say about the book: "Perry Marshall combines the attributes of the most calculated engineer with the artistry of a poet. If you are not following Perry’s formula, you are leaving millions on the table." — Brian Kurtz, Executive Vice President of Boardroom Inc.
* The editor of this summary review made every effort to maintain information accuracy, including any published quotes, chapters, or takeaways. If you're interested in furthering your personal development, I invite you to check out my list of favorite personal development books page. On this page, you'll find a curated list of books that have personally impacted my life, each with a summary and key lessons.
Chief Editor
Tal Gur is an author, founder, and impact-driven entrepreneur at heart. After trading his daily grind for a life of his own daring design, he spent a decade pursuing 100 major life goals around the globe. His journey and most recent book, The Art of Fully Living, has led him to found Elevate Society.
