UnMarketing: Summary Review
This is a summary review of UnMarketing containing key details about the book.
What is UnMarketing About?
"UnMarketing" is a book about how to build brand relationships with customers through authenticity, engagement, and trust, rather than traditional marketing tactics.
UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online. With UnMarketing, you'll create a relationship with your customers, and make yourself the logical choice for their needs. We know you've been told to act like other people, talk like other people, and market like all the people, but it is time for you to unlearn everything and start to UnMarket yourself.
Summary Points & Takeaways from UnMarketing
Some key summary points and takeaways from the book includes:
* The author argues that traditional marketing, such as advertising and promotions, is no longer effective and that companies must shift their focus from selling to engaging with customers.
* Stratten highlights the importance of listening to and engaging with customers, building relationships, and providing value through content and experiences.
* The book provides practical strategies for companies to engage with customers and build their brand, including the use of social media, content marketing, and customer advocacy programs.
* Stratten also explores the role of authenticity and transparency in building trust with customers and the impact of negative customer experiences on brand reputation.
* "UnMarketing" covers the benefits of customer engagement, including increased customer loyalty, improved brand reputation, and increased customer advocacy.
* The author also discusses the challenges and risks associated with customer engagement, including the need to manage customer expectations, respond to customer complaints, and maintain the privacy and security of customer data.
* The book concludes by emphasizing the need for companies to embrace a new approach to marketing and customer engagement, one that focuses on building relationships, providing value, and creating positive customer experiences.
Who is the author of UnMarketing?
Scott Stratten was an HR Generalist at Goodwill Toronto then a National Sales Training Manager for Polyair/Cantar before returning to Sheridan College to become a Business Professor.
Book Details
- Print length: 256 pages
- Genre: Business, Nonfiction, Social Media
UnMarketing Chapters
Chapter 1:Hierarchy of Buying
Chapter 2:A Word on Experts
Chapter 3:Trust Gap
Chapter 4:Restaurant That Didn’t Get It
Chapter 5:Cold Calling
Chapter 6:Aiming Your Company at the Bottom of the Barrel
Chapter 7:Pull and Stay
Chapter 8:Reasons Why Companies Don’t Use Social Media
Chapter 9:Social Media (Social Currency as Well)
Chapter 10:Twitter versus Facebook versus LinkedIn
Chapter 11:Social Media Platforming
Chapter 12:HARO—Platforming Example
Chapter 13:The Game Has Changed
Chapter 14:Publicized Customer Service
Chapter 15:Don’t Bank on the Bold
Chapter 16:Seven Deadly Social Media Sins
Chapter 17:How Twitter Changed My Business
Chapter 18:Tassimo
Chapter 19:Local Twitter
Chapter 20:Dominos—Word of Mouth
Chapter 21:Naked Pizza
Chapter 22:Don’t Feed the Trolls
Chapter 23:Tweetathon
Chapter 24:Your Web Site—Old School versus New School
Chapter 25:Captchas
Chapter 26:Experience Gap
Chapter 27:Raising and Keeping the Bar High—Cirque
Chapter 28:Stirring Coffee
Chapter 29:Experience Gap for Small Biz
Chapter 30:Using Stop Start Continue
Chapter 31:Zappos
Chapter 32:Rockport
Chapter 33:Fresh Books
Chapter 34:Why You Can’t Learn From Millionaires
Chapter 35:Transparency and Authenticity
Chapter 36:My Transparency on Twitter
Chapter 37:Your Transparency on Twitter
Chapter 38:Affiliates
Chapter 39:Testimonials
Chapter 40:Best Sellers
Chapter 41:Why Being a Work-at-Home Mom Is Bad for Business
Chapter 42:Hello? Walmart?
Chapter 43:Idea Creation
Chapter 44:Idea Delivery
Chapter 45:Doing In-Person Seminars
Chapter 46:Tele-Seminars
Chapter 47:Tele-Summits
Chapter 48:How and Why I Created a Summit E-Book Instead
Chapter 49:Viral Marketing
Chapter 50:Undercover UnMarketing
Chapter 51:Putting It into Practice
Chapter 52:Lush
Chapter 53:Trade Shows
What is a good quote from UnMarketing?
Top Quote: “Don't try to win over the haters; you are not a jackass whisperer.” - UnMarketing Quotes, Scott Stratten and Alison Stratten
* The editor of this summary review made every effort to maintain information accuracy, including any published quotes, chapters, or takeaways. If you're interested in enhancing your personal growth, I suggest checking out my list of favorite self-development books. These books have been instrumental in my own personal development and I'm confident they can help you too.
Chief Editor
Tal Gur is an author, founder, and impact-driven entrepreneur at heart. After trading his daily grind for a life of his own daring design, he spent a decade pursuing 100 major life goals around the globe. His journey and most recent book, The Art of Fully Living, has led him to found Elevate Society.
