YouthNation: Summary Review
This is a summary review of YouthNation containing key details about the book.
What is YouthNation About?
YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age—it's a commodity that's available to everyone—this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth.
Who is the author of YouthNation?
Matt B. Britton is a new media entrepreneur and consumer trend expert based in New York City. Britton currently serves as chief executive officer of Suzy, a real-time consumer intelligence software.
Book Details
- Print length: 320 pages
- Genre: Nonfiction, Business
YouthNation Chapters
Chapter 1:From Status Symbol to Status Update
Chapter 2:From Things to Thrills
Chapter 3:The Rise of Electronic Dance Music
Chapter 4:Access over Ownership
Chapter 5:The Communal Table
Chapter 6: The Peer-to-Peer Economy
Chapter 7:The Power of the Crowd
Chapter 8: Free Agency
Chapter 9:Lifehacking
Chapter 10:The Field Guide to Lifehackers
Chapter 11:TV, the NFL, and the End of Demographics
Chapter 12:The Game-Changing Science of Media
Chapter 13:Big Data
Chapter 14:People Are Brands
Chapter 15:Brands Are People
Chapter 16:A StoryWorth Sharing
What do critics say?
Here's what one of the prominent reviewers had to say about the book: "Throughout the chapters, excellent, to-the-point vignettes and candid interviews vividly illustrate the ways in which today’s diverse organizations creatively embrace the integration of technology and social networking into their marketing mix. From advertising to the mantra of "you only live once," Britton has his finger on the pulse, whatever it may be called, of the shifting ethos and ideals that is and will be the manifesto and road map of this new culture." — Choice Connect 2016
* The editor of this summary review made every effort to maintain information accuracy, including any published quotes, chapters, or takeaways. If you're interested in enhancing your personal growth, I suggest checking out my list of favorite self-development books. These books have been instrumental in my own personal development and I'm confident they can help you too.
Chief Editor
Tal Gur is an author, founder, and impact-driven entrepreneur at heart. After trading his daily grind for a life of his own daring design, he spent a decade pursuing 100 major life goals around the globe. His journey and most recent book, The Art of Fully Living, has led him to found Elevate Society.
