Zombie Loyalists: Summary Review
This is a summary review of Zombie Loyalists containing key details about the book.
What is Zombie Loyalists About?
"Zombie Loyalists: Using Great Service to Create Rabid Fans" by Peter Shankman is a customer service and marketing book that explores the idea of creating "zombie loyalists" - customers who are so passionate and dedicated to a brand that they become advocates and evangelists.
In Zombie Loyalists, the author has been working with the biggest companies in the world to create what he calls "Zombie Loyalists," fervent fans that help companies massively increase their customer base, brand awareness, and most importantly, revenue. After all, why should you have to tell the world how amazing you are if you can have your existing customers do it for you? Imagine an army of customers who will do your public relations, marketing and advertising, without being asked, each and every time they give you their money. These are Zombie Loyalists.
Summary Points & Takeaways from Zombie Loyalists
Some key summary points and takeaways from the book includes:
* The importance of exceptional customer service in creating loyal customers.
* The idea that companies need to go above and beyond to create raving fans who will spread the word about their brand.
* The value of word of mouth marketing and the impact it can have on a business.
* The need to embrace technology and social media in order to stay connected with customers and provide them with a seamless experience.
* The importance of creating a company culture that values customer service and is dedicated to meeting the needs of customers.
* The book provides practical advice and examples of companies that have successfully created zombie loyalists through exceptional customer service and a commitment to creating a great customer experience.
Who is the author of Zombie Loyalists?
Peter Shankman is an American entrepreneur and author. He is best known for founding HARO; an online service for journalists to gather feedback from the public.
Book Details
- Print length: 256 pages
- Genre: Business, Nonfiction
* The editor of this summary review made every effort to maintain information accuracy, including any published quotes, chapters, or takeaways. If you're interested in furthering your personal development, I invite you to check out my list of favorite personal development books page. On this page, you'll find a curated list of books that have personally impacted my life, each with a summary and key lessons.
Chief Editor
Tal Gur is an author, founder, and impact-driven entrepreneur at heart. After trading his daily grind for a life of his own daring design, he spent a decade pursuing 100 major life goals around the globe. His journey and most recent book, The Art of Fully Living, has led him to found Elevate Society.
