Happiness is a continuation of happenings which are not resisted.

What’s the meaning of this quote? Quote Meaning: This quote delves into the nature of happiness and suggests that it is closely tied to our ability to accept and flow with the events and circumstances of life, rather than resisting them. Happiness as a Continuation: The quote proposes that happiness is not an isolated event […]

Nothing brings down walls as surely as acceptance.

What’s the meaning of this quote? Quote Meaning: This succinct quote carries a powerful message about the transformative power of acceptance in our lives. It highlights how embracing situations, people, or circumstances with an open heart and mind can lead to profound positive change. Breaking Down Walls: The “walls” mentioned in the quote represent barriers, […]

The best way to get rid of the pain is to feel the pain. And when you feel the pain and go beyond it, you’ll see there’s a very intense love that is wanting to awaken itself.

What’s the meaning of this quote? Quote Meaning: This insightful quote delves into the complex nature of emotional pain and healing. It suggests that confronting and experiencing our pain directly can lead to a deeper understanding of ourselves and the emergence of profound love and healing. Facing Pain Directly: The quote advocates a counterintuitive approach […]

We are not victims of aging, sickness and death. These are part of scenery, not the seer, who is immune to any form of change. This seer is the spirit, the expression of eternal being.

What’s the meaning of this quote? Quote Meaning: This profound quote delves into the nature of human existence and our relationship with the inevitabilities of aging, sickness, and death. It encourages us to shift our perspective and recognize our inner essence, which remains untouched by the changes and challenges of life. Not Victims of Aging, […]

In the midst of movement and chaos, keep stillness inside of you.

What’s the meaning of this quote? Quote Meaning: This quote encapsulates the profound concept of inner peace and mindfulness in the face of life’s constant upheavals and challenges. It encourages us to maintain a sense of calm and serenity within ourselves, even when the world around us may be tumultuous. Amidst Movement: Life is in […]

Today’s consumer is not a moron. She knows much more about brands than you do.

What’s the meaning of this quote? Quote Meaning: This quote, attributed to David Ogilvy, reflects a shift in the dynamics of marketing and advertising. It acknowledges that modern consumers are informed, discerning, and actively engaged with brands. Here’s a deeper exploration of its meaning: Informed Consumer: The quote highlights that today’s consumers have access to […]

The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.

What’s the meaning of this quote? Quote Meaning: This quote, attributed to David Ogilvy, underscores the critical role of testing in the world of advertising. It emphasizes that rigorous testing of both products and advertising campaigns is essential for success in the marketplace. Here’s a deeper exploration of its meaning: Emphasis on Data and Feedback: […]

Don’t bunt. Aim out of the park. Aim for the company of immortals.

What’s the meaning of this quote? Quote Meaning: This quote is a call to ambition and excellence, urging individuals not to settle for mediocrity but to aspire to achieve greatness and leave a lasting legacy. Here’s a deeper exploration of its meaning: Rejecting Mediocrity: “Don’t bunt” implies that playing it safe or settling for average […]

You’ll never win fame and fortune unless you invent big ideas.

What’s the meaning of this quote? Quote Meaning: This inspirational quote underscores the relationship between innovation, ambition, and success. It suggests that to achieve significant recognition and wealth, one must be willing to think creatively and develop groundbreaking ideas. Here’s a deeper exploration of its meaning: Innovation as a Catalyst: The quote positions innovation as […]

In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.

What’s the meaning of this quote? Quote Meaning: This quote, attributed to David Ogilvy, speaks to the intersection of creativity and business acumen in the contemporary commercial landscape. It emphasizes that creativity alone is insufficient; the ability to effectively market and sell one’s creative endeavors is equally vital. Here’s a deeper exploration of its meaning: […]

Big ideas come from the unconscious.

What’s the meaning of this quote? Quote Meaning: This intriguing quote, often attributed to David Ogilvy, delves into the nature of creativity and innovation. It suggests that some of the most groundbreaking and transformative ideas originate from the subconscious mind rather than from deliberate, conscious thought. Here’s a deeper exploration of its meaning: Creativity Beyond […]

The more informative your advertising, the more persuasive it will be.

What’s the meaning of this quote? Quote Meaning: This insightful quote, attributed to David Ogilvy, delves into the relationship between information and persuasion in advertising. It emphasizes the importance of providing valuable and relevant information to your audience as a means of building trust, credibility, and ultimately, persuading them to take action. Here’s a deeper […]

Never stop testing, and your advertising will never stop improving.

What’s the meaning of this quote? Quote Meaning: This quote underscores the critical role of continuous testing and optimization in the field of advertising. Attributed to David Ogilvy, it emphasizes the importance of using data and experimentation to refine advertising strategies for ongoing improvement. Here’s a deeper exploration of its meaning: Iterative Improvement: Advertising is […]

I don’t know the rules of grammar. If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language.

What’s the meaning of this quote? Quote Meaning: This insightful quote, attributed to David Ogilvy, touches upon the essential aspect of effective communication in advertising: understanding and speaking the language of your target audience. It emphasizes the need to prioritize clarity and relatability over formal grammar rules when the goal is persuasion and connection. Here’s […]

The best ideas come as jokes. Make your thinking as funny as possible.

What’s the meaning of this quote? Quote Meaning: This quote, often attributed to David Ogilvy, highlights the creative process in advertising and the role of humor in generating innovative and attention-grabbing ideas. It encourages a playful and unconventional approach to brainstorming and problem-solving. Here’s a breakdown of the deeper meaning behind this quote: Creativity Through […]

Good copy can’t be written with tongue in cheek.

What’s the meaning of this quote? Quote Meaning: This quote, attributed to David Ogilvy, delves into the art of persuasive writing and communication in advertising. It suggests that effective and impactful copywriting requires sincerity and authenticity rather than adopting a sarcastic or insincere tone. To grasp the deeper meaning behind this quote, consider the following […]

What you say in advertising is more important than how you say it.

What’s the meaning of this quote? Quote Meaning: This quote by David Ogilvy underscores a fundamental principle of effective advertising: the significance of the message itself over the style or presentation. It emphasizes that the content and substance of your advertising message hold greater importance in influencing consumers than the cleverness or creativity of its […]

 
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