What’s the meaning of this quote? Quote Meaning: This insightful quote delves into the complex nature of emotional pain and healing. It suggests that confronting and experiencing our pain directly can lead to a deeper understanding of ourselves and the emergence of profound love and healing. Facing Pain Directly: The quote advocates a counterintuitive approach […]
We are not victims of aging, sickness and death. These are part of scenery, not the seer, who is immune to any form of change. This seer is the spirit, the expression of eternal being.
What’s the meaning of this quote? Quote Meaning: This profound quote delves into the nature of human existence and our relationship with the inevitabilities of aging, sickness, and death. It encourages us to shift our perspective and recognize our inner essence, which remains untouched by the changes and challenges of life. Not Victims of Aging, […]
To make the right choices in life, you have to get in touch with your soul.
What’s the meaning of this quote? Quote Meaning: This insightful quote underscores the importance of inner self-awareness and intuition in guiding our life choices. It suggests that to navigate our journey effectively, we must connect with our innermost self, often referred to as the “soul.” Getting in Touch with Your Soul: The term “soul” here […]
In the midst of movement and chaos, keep stillness inside of you.
What’s the meaning of this quote? Quote Meaning: This quote encapsulates the profound concept of inner peace and mindfulness in the face of life’s constant upheavals and challenges. It encourages us to maintain a sense of calm and serenity within ourselves, even when the world around us may be tumultuous. Amidst Movement: Life is in […]
The way you think, the way you behave, the way you eat, can influence your life by 30 to 50 years.
What’s the meaning of this quote? Quote Meaning: This quote underscores the profound impact of our choices and habits on our overall well-being and longevity. It emphasizes that our daily decisions extend far beyond the present moment, potentially shaping the quality and duration of our lives. The Way You Think: Our thought patterns, beliefs, and […]
Every time you are tempted to react in the same old way, ask if you want to be a prisoner of the past or a pioneer of the future.
What’s the meaning of this quote? Quote Meaning: This thought-provoking quote encourages us to pause and reflect on our habitual reactions and behaviors. It presents us with a fundamental choice in life: whether we want to be bound by the patterns of our past or strive to create a new and brighter future. At its […]
People who think well, write well. Woolly-minded people write woolly memos, woolly letters, and woolly speeches.
What’s the meaning of this quote? Quote Meaning: This quote by David Ogilvy draws a direct connection between clear thinking and effective writing. It suggests that individuals who have clarity in their thoughts are more likely to produce clear and effective written communication. Here’s a deeper exploration of its meaning: Clarity of Thought: The quote […]
Every advertisement is part of the long-term investment in the personality of the brand.
What’s the meaning of this quote? Quote Meaning: This insightful quote underscores the enduring impact of advertising on a brand’s identity and reputation. It suggests that every advertisement contributes to shaping and reinforcing the overall personality and perception of the brand. Here’s a deeper exploration of its meaning: Brand Identity: The quote emphasizes that a […]
Today’s consumer is not a moron. She knows much more about brands than you do.
What’s the meaning of this quote? Quote Meaning: This quote, attributed to David Ogilvy, reflects a shift in the dynamics of marketing and advertising. It acknowledges that modern consumers are informed, discerning, and actively engaged with brands. Here’s a deeper exploration of its meaning: Informed Consumer: The quote highlights that today’s consumers have access to […]
The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.
What’s the meaning of this quote? Quote Meaning: This quote, attributed to David Ogilvy, underscores the critical role of testing in the world of advertising. It emphasizes that rigorous testing of both products and advertising campaigns is essential for success in the marketplace. Here’s a deeper exploration of its meaning: Emphasis on Data and Feedback: […]
Don’t bunt. Aim out of the park. Aim for the company of immortals.
What’s the meaning of this quote? Quote Meaning: This quote is a call to ambition and excellence, urging individuals not to settle for mediocrity but to aspire to achieve greatness and leave a lasting legacy. Here’s a deeper exploration of its meaning: Rejecting Mediocrity: “Don’t bunt” implies that playing it safe or settling for average […]
You’ll never win fame and fortune unless you invent big ideas.
What’s the meaning of this quote? Quote Meaning: This inspirational quote underscores the relationship between innovation, ambition, and success. It suggests that to achieve significant recognition and wealth, one must be willing to think creatively and develop groundbreaking ideas. Here’s a deeper exploration of its meaning: Innovation as a Catalyst: The quote positions innovation as […]
A good advertisement is one which sells the product without drawing attention to itself.
What’s the meaning of this quote? Quote Meaning: This insightful quote, attributed to David Ogilvy, delves into the art of effective advertising. It suggests that the best advertisements are those that seamlessly and persuasively convey the message and value of a product or service without overshadowing or distracting from the product itself. Here’s a deeper […]
Our business is infested with idiots who try to impress by using pretentious jargon.
What’s the meaning of this quote? Quote Meaning: This candid and straightforward quote, often attributed to David Ogilvy, addresses a prevalent issue in the business world – the misuse of complex and pretentious language. It critiques the practice of using jargon and convoluted terminology to appear knowledgeable or sophisticated. Here’s a deeper exploration of its […]
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.
What’s the meaning of this quote? Quote Meaning: This quote, attributed to David Ogilvy, speaks to the intersection of creativity and business acumen in the contemporary commercial landscape. It emphasizes that creativity alone is insufficient; the ability to effectively market and sell one’s creative endeavors is equally vital. Here’s a deeper exploration of its meaning: […]
Big ideas come from the unconscious.
What’s the meaning of this quote? Quote Meaning: This intriguing quote, often attributed to David Ogilvy, delves into the nature of creativity and innovation. It suggests that some of the most groundbreaking and transformative ideas originate from the subconscious mind rather than from deliberate, conscious thought. Here’s a deeper exploration of its meaning: Creativity Beyond […]
The more informative your advertising, the more persuasive it will be.
What’s the meaning of this quote? Quote Meaning: This insightful quote, attributed to David Ogilvy, delves into the relationship between information and persuasion in advertising. It emphasizes the importance of providing valuable and relevant information to your audience as a means of building trust, credibility, and ultimately, persuading them to take action. Here’s a deeper […]
Never stop testing, and your advertising will never stop improving.
What’s the meaning of this quote? Quote Meaning: This quote underscores the critical role of continuous testing and optimization in the field of advertising. Attributed to David Ogilvy, it emphasizes the importance of using data and experimentation to refine advertising strategies for ongoing improvement. Here’s a deeper exploration of its meaning: Iterative Improvement: Advertising is […]
I don’t know the rules of grammar. If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language.
What’s the meaning of this quote? Quote Meaning: This insightful quote, attributed to David Ogilvy, touches upon the essential aspect of effective communication in advertising: understanding and speaking the language of your target audience. It emphasizes the need to prioritize clarity and relatability over formal grammar rules when the goal is persuasion and connection. Here’s […]
The best ideas come as jokes. Make your thinking as funny as possible.
What’s the meaning of this quote? Quote Meaning: This quote, often attributed to David Ogilvy, highlights the creative process in advertising and the role of humor in generating innovative and attention-grabbing ideas. It encourages a playful and unconventional approach to brainstorming and problem-solving. Here’s a breakdown of the deeper meaning behind this quote: Creativity Through […]
Good copy can’t be written with tongue in cheek.
What’s the meaning of this quote? Quote Meaning: This quote, attributed to David Ogilvy, delves into the art of persuasive writing and communication in advertising. It suggests that effective and impactful copywriting requires sincerity and authenticity rather than adopting a sarcastic or insincere tone. To grasp the deeper meaning behind this quote, consider the following […]
What you say in advertising is more important than how you say it.
What’s the meaning of this quote? Quote Meaning: This quote by David Ogilvy underscores a fundamental principle of effective advertising: the significance of the message itself over the style or presentation. It emphasizes that the content and substance of your advertising message hold greater importance in influencing consumers than the cleverness or creativity of its […]
Leaders grasp nettles.
What’s the meaning of this quote? Quote Meaning: This concise and metaphorical quote carries a profound message about leadership. Attributed to David Ogilvy, it suggests that effective leaders are willing to confront difficult and uncomfortable situations, just as one would handle stinging nettles without hesitation. To understand the deeper meaning behind this quote, let’s break […]
You cannot bore people into buying.
What’s the meaning of this quote? Quote Meaning: This quote, often attributed to David Ogilvy, encapsulates a fundamental truth about advertising and marketing: the importance of engaging and captivating your audience. It conveys the idea that dull, uninspiring content is unlikely to persuade people to make a purchase or take any desired action. In the […]
If it doesn’t sell, it isn’t creative.
What’s the meaning of this quote? Quote Meaning: This concise and powerful statement by David Ogilvy cuts to the core of the advertising and creative industries. It challenges the notion that creativity exists solely for artistic or self-expression purposes. Instead, it underscores that true creativity, within the context of marketing and advertising, should ultimately drive […]
