I was always cynical about Valentine's Day. It's just a marketing ploy, right?
But here's the problem with being cynical: It's a lose-lose situation. Cynicism always renders us passive.
Today I say… Who cares? Valentine's day may be a marketing ploy but it's still a reminder to appreciate the loves in your life.
So last night, rather than being cynical and passive again, I chose being loving. I went to a florist, bought flowers to family members, and drove around the country to deliver them.
The joy in their eyes said it all.
Love is what we all want, what we all need. Just like our body needs oxygen to survive, our soul needs love to thrive.
Because for our soul, love IS life.
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Tal Gur is an impact-driven entrepreneur, author, and investor. After trading his daily grind for a life of his own daring design, he spent a decade pursuing 100 major life goals around the globe. His journey and most recent book, The Art of Fully Living - 1 Man, 10 Years, 100 Life Goals Around the World, has led him to found Elevate Society and other impact-driven ventures.