The Sales Manager Question That Changes Everything: How will this customer be different as a result of doing business with us?
What's the meaning of this quote?
Quote Meaning: This quote highlights the transformative mindset that sales managers should adopt when approaching their interactions with customers. It emphasizes the importance of focusing on the ultimate impact and value that a customer will experience through their engagement with the business.
By asking the question, "How will this customer be different as a result of doing business with us?", sales managers shift their perspective from simply closing deals or generating revenue to understanding and addressing the customer's needs and goals. Instead of viewing the sales process as a transactional exchange, this question encourages a customer-centric approach that prioritizes long-term relationships and mutual success.
When sales managers consider the question, they are prompted to evaluate the unique value proposition their business offers. They must identify how their products, services, or solutions can bring about positive and meaningful change for the customer. This requires a deep understanding of the customer's pain points, aspirations, and desired outcomes.
By focusing on the transformation that can occur for the customer, sales managers can tailor their sales strategies and messaging accordingly. They can highlight the specific benefits, advantages, and results that the customer will experience by choosing their business over competitors. This approach goes beyond features and pricing, and instead emphasizes the tangible and intangible transformations that the customer will undergo.
Furthermore, this question challenges sales managers to continually assess and improve the customer experience throughout the entire journey. It encourages them to consider how they can support and guide the customer even after the sale is made, ensuring that the promised transformation is fully realized.
Ultimately, this quote reminds sales managers that their role extends beyond closing deals. It prompts them to adopt a customer-centric mindset, where the focus is on creating value, driving positive change, and fostering long-term relationships. By constantly asking how the customer will be different as a result of doing business with them, sales managers can align their strategies, actions, and resources to deliver transformative experiences and outcomes for their customers.
Who said the quote?
The quote “The Sales Manager Question That Changes Everything: How will this customer be different as a result of doing business with us?” was said in the book Selling with Noble Purpose (Summary) by Lisa Earle McLeod. Lisa Earle McLeod is a consultant, author, and keynote speaker who helps organizations build purpose-driven cultures and improve their performance by focusing on their mission and values.
* The editor of this interpretation made every effort to maintain information accuracy. This includes the source and any key ideas or meanings conveyed in it.
Chief Editor
Tal Gur is an author, founder, and impact-driven entrepreneur at heart. After trading his daily grind for a life of his own daring design, he spent a decade pursuing 100 major life goals around the globe. His journey and most recent book, The Art of Fully Living, has led him to found Elevate Society.
