Your awesome site isn’t awesome. Getting your stories into the hands of the people who need them is awesome.
What's the meaning of this quote?
Quote Meaning: This quote challenges the notion that a website or any digital platform alone is enough to create an impactful and successful presence. It emphasizes that true awesomeness lies not in the site itself, but in the ability to effectively share and distribute compelling stories to the intended audience.
The quote implies that a website or online platform is merely a tool or vehicle for delivering stories. While having a well-designed and functional website is important, its true value and impact come from the stories it conveys and how effectively those stories reach and resonate with the target audience.
The quote suggests that the real measure of success lies in the ability to connect with people, to share narratives that inspire, inform, entertain, or evoke emotions. It underscores the importance of understanding the needs, interests, and desires of the intended audience and crafting stories that fulfill those needs.
In essence, the quote emphasizes that the true awesomeness lies not in the digital platform itself but in the impact of the stories it carries. It encourages individuals or organizations to focus on creating meaningful, relevant, and impactful stories that genuinely connect with people. By prioritizing the delivery and distribution of those stories to the right audience, one can truly achieve awesomeness in the realm of storytelling and make a lasting impact.
Who said the quote?
The quote “Your awesome site isn’t awesome. Getting your stories into the hands of the people who need them is awesome.” was said in the book Content Rules (Summary) by Ann Handley. Ann Handley is a content marketing expert who has authored several books on the subject, including "Everybody Writes" and "Content Rules."
* The editor of this interpretation made every effort to maintain information accuracy. This includes the source and any key ideas or meanings conveyed in it.
Chief Editor
Tal Gur is an author, founder, and impact-driven entrepreneur at heart. After trading his daily grind for a life of his own daring design, he spent a decade pursuing 100 major life goals around the globe. His journey and most recent book, The Art of Fully Living, has led him to found Elevate Society.
